Daniel Carlson

Experience

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  Sage Publications

  Nov 2004 - Aug 2005

  Copy Editor/Proofreader

  Edited articles for a variety of academic sociological journals. Acted as a mentor and liaison for freelance editors. Promoted from copy editor to proofreader shortly after hire.

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  The Hollywood Reporter

  Aug 2005 - Jun 2009

  Copy Editor

  Edited and managed content for news, columns, and reviews. Managed marketing and home video sections. Performed final spot-check for continuity before publication.Created and distributed the daily email newsletter, THR East, to subscribers in New York.

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  Consumer Media Network

  Oct 2009 - May 2013

  Content Manager

  Oversaw content creation designed to engage users and generate successful leads for a portfolio of education-related properties. Created content for more than two dozen core sites tied to online education, with a focus on user engagement and experience. Interviewed, hired, and managed teams of writers.

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  HCSS

  Jul 2013 - Jan 2014

  Marketing Content Manager

  Crafted copy with a focus on user engagement and lead generation. Projects included, but were not limited to: newsletters, case studies, email campaigns, website copy, blog posts, and press releases. Worked with development and design teams to create compelling product pages.

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  Society of Petroleum Engineers

  Feb 2014 - Aug 2016

  Web Content Editor

  Oversaw the management of the Society’s online presences, including, but not limited to: SPE.org; microsites for conferences, workshops, and training courses; and multiple Society publications. Managed a team of associate content editors and contractors.Determined and executed an editorial calendar for key content. Participated in the selection, testing, and implementation of a new content management system, with an emphasis on user experience. Worked with development team on design updates to streamline the site's pages by 33%. Show less

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  PNC Bank (previously BBVA USA)

  Aug 2016 - Mar 2022

  Senior Communications Manager and Employee Communications Content Director

  PNC Bank (previously BBVA USA)Senior Communications ManagerOct. 2021-March 2022Served as the internal communications lead for Corporate & Institutional Banking, the bank's largest source of revenue.Managed a team of content creators to craft and distribute key messages to employees at all levels.Guided messaging at the enterprise level for the Executive Committee member in charge of Corporate & Institutional Banking.Oversaw the team's editorial calendar and planned content based on audience need and managerial expectations.BBVA USAEmployee Communications Content DirectorApril 2018-Oct. 2021In addition to the below, managed a team of content creators and oversaw the workflow for multiple concurrent projects. Reduced departmental email overload by more than 70% through the creation and distribution of a weekly company-wide newsletter.Coordinated communications plans and editorial calendars to meet global objectives.Oversaw the initiative to reduce communications overload and streamline internal communications products.Partnered with internal recruiters to incorporate messaging and values into external communications targeting high-value job families.BBVA USASenior Editor and Content ManagerAug. 2016-April 2018Participated in shaping the company’s culture through targeted, engaging communications. Oversaw change communications centered on top-to-bottom workflow reorientation. Created and edited communications for internal distribution, including intranet stories, emails, ecards, newsletters, and executive correspondence. Created and assembled a quarterly key message document for managers across the company.Served as the internal communications liaison for the bank's PAC.Supported internal client areas throughout the bank, including in Engagement, Risk, Audit, Compliance, and Corporate and Social Responsibility. Oversaw videos profiling key employees, from concept through publication. Created a style guide for internal communications. Show less

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  Hewlett Packard Enterprise

  Mar 2022 - Oct 2022

  Employee & Executive Communications Manager

  Supported the COO of the High Performance Computing, Artificial Intelligence, & Labs line of business.Redesigned and refocused the communications for a rapidly growing organization, placing an emphasis on audience satisfaction and information retention.Drove communications strategy for internal and external audiences based on annual and quarterly strategic initiatives.Designed and maintained the internal website for the COO's department, Customer Success & Solution Engineering.Managed communications tied to executive meetings, including slide deck presentation, email communications and scheduling, and more. Show less

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  Santander Bank, N.A.

  Oct 2022 - Oct 2023

  Associate Director, People & Culture Communications

  Supported internal communications for Culture, Engagement & Employer Branding; Talent Management; Diversity, Equity & Inclusion (DE&I); Corporate & Social Responsibility (CSR); Environmental, Social & Governance (ESG); and Legal.Developed communications plans in coordination with senior leadership to deliver measurable results including engagement and retention.Executed communications plans via content creation, project management, and stakeholder direction.

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  Specialist Staffing Group

  Dec 2023 - now

  US Lead, Internal Communications

  Created, distributed, and oversaw internal communications for the US business, reporting directly to the US President.Crafted executive communications (including messages, town halls, and decks) for the US President and other senior leadership. Launched two new internal communications products within 90 days of starting—an all-employee newsletter and a weekly messaging guide for managers—to both streamline internal communications and ensure that leadership is aligned on goals and tactics.Supported Marketing for all event-related communications, including speaker keynotes, talking points, and attendee communications. Planned and executed national communications strategies in coordination with global colleagues. Show less