Riya Desai

Experience

• 

  IQVIA

  Sept 2020 - now

  Marketing Analytics Analyst Worked on a Marketing Mix Project for leading US Pharmaceutical’s Neurology drug which included Personal as well as the digital marketing promotions Skills: Database building- Alteryx, Regression and optimization model- Excel, Storyboarding- Microsoft Powerpoint Role: AnalystBI Developer: Worked on developing interactive automated dashboards with relevant KPIs for stakeholders of a leading US pharmaceutical's oncology drug as follows:- Marketing team: strategic decisions based of patient journey, usage and reach of patient assistance programs, Insurance payer contribution to sales and the rebates, understanding different channel contributions to sales (Commercial as well as patient assistance) -Business leaders: to aid tracking important KPIs such as sales and inventory on a daily basis.Skills: BI tool- Sisense, ETL tool: SQL Role: Analyst Show less

  • Sr. Consultant

    Oct 2024 - now

  • Analytics Consultant

    Oct 2022 - Sept 2024

  • Analytics Analyst

    Sept 2020 - Oct 2022