Experience

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  Summit media

  Oct 1994 - Jul 2006

  Senior media buyer

   Negotiated media buys, at both the local and national levels within the United States and Canada. Specialized in Broadcast, Syndication, Cable TV, Online, Offline Media Channels, in-theater, and Outdoor campaigns.  Managed relationships with top-tier clients, including THQ, Nintendo, X-Concepts, and The Topps Company. Syndicated the launch of Pokémon television series and other productions with televisions groups. Cultivated strategic relationships and negotiated media purchases in markets across the U.S, including Washington, D.C.; New York; Philadelphia; Detroit, Seattle, Miami……. Show less

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  Magna global trading

  Dec 2006 - Aug 2007

  Associate broadcast supervisor

  Drove advertisement initiatives across multiple promotion channels, including website, online, offline media channels, email, social media, PR, in-person events, and webinars, for various client accounts. Developed and managed comprehensive media plans for key clients, including American Airlines. Drove long-term strategic planning and served as liaison to cross-functional teams and partner agencies in overseeing account activities, establishing campaign priorities, and managing budgets and client billing.  Negotiated large-scale media buys for local TV and radio in the United States for brands such as Bloomingdale’s, Perdue, Eggland’s Best, and Labatt’s. Show less

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  Macy's

  Aug 2007 - Jun 2018

  Direct and drive in-house as well as agency media teams and associated partners in planning and implementing cross-channel initiatives, developing and managing promotional, branded entertainment cross channel plans. Oversee media planning, agency relationships and maximize an annual audio budget of over $50M—for all promotional, branding, advertising, media activation, online, and over-the-air initiatives, both nationally and locally. Senior representative, liaison, and strategist for signature multimillion-dollar partnerships. Cultivated key relationship with offline and online publishers and managed multi-year, multimillion-dollar contracts with  Served as a Subject Matter Expert and pioneered in alpha and beta testing partnerships with targeted media strategies within the audio space.  Consulted with management teams, merchants, marketing and advertising executives in the development of media strategies and associated plan execution.  Grew company brand by building cross-platform partnerships through identifying innovative media opportunities with an emphasis on driving brand affinity and generating sales and significant return on investment (ROI). Spearheaded business-impacting improvements to the current performance tracking system and database. Liaised with IT department to develop functions to capture and report impressions across all media platforms (audio, video, print, direct mail, social, etc.) to deliver real-time metrics for media-based sales activity.  Leveraged strong business acumen and industry expertise to align multi-departmental teams, including Media, Marketing, IT, and Systems personnel. Leveraged hands-on and collaborative managerial style and encouraged a team-oriented culture. Cultivate excellent agency and vendor relationships. Show less

  • Director of Media Strategy and Brand Engagement

    Apr 2009 - Jun 2018

  • Broadcast Manager

    Aug 2007 - Apr 2009