Brian Peoples

Experience

• 

  J.Crew

  Nov 2009 - Feb 2010

  Sales Associate
• 

  JPMorgan Chase

  Mar 2010 - Aug 2012

  Licensed Personal Banker
• 

  Adidas Group

  Mar 2013 - Sept 2013

  Center of Excellence Retail Business Development - Intern

  Omni-Channel and market research, along with market, retail, and benchmark analysis.Providing support to the Retail Global Sales and Business Development department of adidas Group.

• 

  Psyma

  Dec 2014 - Feb 2015

  Online Market Research - Intern

  Supporting research managers in market research projects in automotive e-commerce including analysis and preparation of data along with brand and management reports.

• 

  Adidas

  May 2015 - now

  Responsible for the adoption of Digital Products (Loyalty Program, SEO, Paid Media, Digital Campaign) in our local regions, ensuring these products are enhancing the user experience and adding value to our business in line with our company strategy.This includes partnering with tech, managing the enablement of capabilities, providing consulation for new functionalities and promoting best practices for the usage of our capabilities. Project Manager at the Adidas Global Headquarters Launching & Re-platforming the Adidas Loyalty Program 'adiClub' globally across multiple channels including eCom, App and Retail.Collaborating with teams across multiple countries and functions including Legal, App, eCom, Retail, Digital Communications, Acquisition, IT and Data Privacy Teams, ensuring all parts are in place to launch the Membership program in full and on time. Collaborating with stakeholders to align on process and system solutions, and conducting analysis to improve marketing applications, processes and procedures.Managing a support team assisting in their professional development, ensuring goals are met in line the company strategy as well as ensuring operational excellence. System and Process expert for adidas marketing applications, as well as providing training and documentation to adidas employees Globally ensuring operational excellence. Worked cross-functionally with IT counterparts resolving marketing system issues.

  • Senior Product Marketing Manager - Consumer Engagement

    May 2023 - now

  • Project Manager - Consumer Engagement - Membership / Loyalty Program

    Jul 2021 - May 2023

  • Manager - Business Solutions

    Apr 2018 - Dec 2022

  • Business Analyst - Global Brands - Marketing Program Management

    Aug 2016 - Dec 2019

  • Business Analyst - Trainee

    May 2015 - Jul 2016