David Jose Crespo Baiz

Experience

• 

  HSBC

  Jan 2005 - Jan 2007

  Electronic Banking Manager
• 

  Adidas

  Jan 2009 - Jan 2010

  Sales & Retail Manager
• 

  Cerveceria Nacional, S. de R.L.

  Jan 2010 - Jan 2023

  Direct responsible for CN categories and brands P&L, market share, demand, cash flow, business transformation and commercial strategy.Reports: 6 Managers & 3 Directors / 168 Indirect Report. Direct responsible for Trade and Shopper Marketing Strategy, p&l per channel and market share. Reports: 4 Managers / 12 Trade specialists. Direct responsibility for core leading brands & multi-category NABs portfolio accountable for marketing strategy, public relations, market research, business plan & P&L. Reports: 4 Managers and 1 brand manager assistant. Responsible for commercial cycle, promotional programs, trade activations & experiential events for all brands.

  • Sales Director

    Jan 2021 - Jan 2023

  • Trade & Shopper Marketing Director

    Jan 2018 - Jan 2021

  • Marketing Director

    Jan 2012 - Jan 2018

  • Trade Marketing Manager

    Jan 2010 - Jan 2012
• 

  Estrella Azul

  Sept 2023 - now

  Commercial Director

  Direct responsible for EA categories P&L, commercial strategy, brand marketing & market share, secondary transportation (T2) and business transformation.Reports: 4 Managers / +550 Indirect Report