Carine Louis

Experience

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  INSERM

  Sept 2001 - Sept 2002

  Cellular Biology intern

  Techniques used: PCR, RT-PCR, real-time quantitative PCR, polyacrylamide gel applied to LOH, sequencing, cell culture.

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  Atomic Energy Centre

  Jan 2003 - Sept 2003

  Bioinformatics intern

  Creation of software in Python language and its use to study protein domains not identified by conventional analyses.

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  CNRS

  Sept 2003 - Dec 2003

  Bioinformatic engineers

  Bioinformatics research into similarities between the genomes of different species (BLAST).

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  Labo-Moderne

  Jan 2004 - Sept 2011

  Marketing project manager & webmaster

  Managed product listings and updates for sales (international suppliers), created all sales materials, and trained sales technicians. Managed the e-commerce website: writing and integrating content, programming, hosting management, emailing, natural and paid SEO, and traffic statistics. Managed a product manager and a graphic designer.

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  DÉSIALIS

  Sept 2011 - Jan 2020

  Managed the Marketing-Communication department, defining the strategy. Led 360° marketing projects (needs analysis, action plan and budget development, project team coordination, deliverables production, operational follow-up, reporting, and recommendations). Examples of achievements: specific product for a new market (sector analysis, arguments & documentation, multi-channel communication campaign), organised scientific conferences for product prescribers, organised international trade fairs with specific communication plans for the MENA region, wrote content for internal or external communication. Regular collaboration with various internal departments and external service providers. Managed the company's website (editorial & technical) and social networks. Conducted market, product, competitor, and industry studies. Show less Working closely with the Sales and Marketing Department, proposing and implementing the company's marketing and communications strategy. - Participating in the development of the overall Marketing - Communication strategy.- Defining, implementing and monitoring and reporting on the digital strategy - Setting up various monitoring indicators to evaluate and optimise it.- Managing relations with web service providers (creative agencies, advertising agencies, etc.).- Steering the editorial committee for the company's website(s) and social networks.- Managing and leading the online community of the company's website(s).- Monitoring the e-reputation of the company and its sites.- Developing and running a network of editorial (content exchange) and promotional (link exchange) partners for the website(s).- Creation, adaptation and integration of editorial content on the company's sites.- Technical management of websites (hosting, DNS, etc.).- Optimisation of sites (ergonomics, navigation, site functionalities, referencing, etc.).- Technological, business and competitive intelligence (collection, analysis, synthesis and dissemination of information). Show less Management of the Marketing-Communication department, with supervision of three members of staff.Defining the Marketing-Communications strategy.Managing marketing projects (analysing needs, drawing up action plans and budgets, coordinating the project team, producing deliverables, operational monitoring, reporting and recommendations). Examples of projects: creation of a specific product for a new market (sector analysis, product literature, documentation, multi-channel communication campaign: print, web, emailing, social networks), organisation of a scientific conference for veterinarians (product prescribers), creation of a distribution support kit for a product range (videos, goodies, leaflet, media plan), implementation of B2C communication (direct end-users of the products) while maintaining strong operational support for our regional managers and the distribution network they lead, organisation of several international trade fairs with a specific communication plan for the MENA zone, writing of content for internal or external communication.Regular collaboration with the various internal departments and external service providers. Contributing to the continuous improvement of the company's internal processes.Website management (editorial & technical) and social networks.Marketing monitoring and research (market, products, competitors). Show less

  • MARKETING – COMMUNICATION MANAGER

    Jan 2017 - Jan 2020

  • Marketing Digital Manager

    May 2013 - Jan 2017

  • Web Manager

    Sept 2011 - May 2013
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  EM Normandie

  Nov 2015 - Nov 2015

  External teacher

  CDDU for a two-day session of Digital Marketing courses as part of the ‘M2/MS Marketing and Communication in Agri-Food Engineering’ Specialised Master's programme.

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  SEDIVER

  Jan 2020 - now

  GROUP MARKETING COMMUNICATION

  Responsible for the group’s marketing and communication, managing the team and defining the global strategy and its local adaptations with the three regional Managing Directors (Americas, Europe/Middle East/Africa/Asia Pacific, China). Ensures market knowledge with dedicated Marketing Intelligence activities (technical, competitive, and market analysis). Implements annual action plans for brand differentiation, products, and services. Develops institutional communication strategy, collaborating directly with the CEO. Creates technical and marketing tools in partnership with scientific and operational teams (arguments, videos, catalogues, advertisements, web content, etc.). Organises international events: exhibitions, scientific conferences, technical webinars, and client workshops, online or in person. Manages our website and associated social networks with tailored content creation. Responsible for internal communication, aiming to foster a corporate culture that motivates and unites employees around the company's identity and values (internal events, new communication channels: MS Teams, Sway, SharePoint – Intranet). Show less