Bridgette Donnelly

Experience

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  Esure

  Mar 2000 - Apr 2005

  Web Development Team Leader

  Responsible for the day-to-day management of all web development projects from inception through to delivery. This included the main esure.com website and 4 other car insurance websites.Previously worked as an Application Developer and Marketing Assistant at esure.

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  Jellyfish Online Marketing Ltd

  May 2005 - Jul 2011

  Operations Director (Paid Search Marketing)

  As part of the initial UK team, I joined Jellyfish as a project manager and was responsible for managing the delivery of all web development projects, both internal and external. I was shortly promoted to PPC Account Director, where I managed a team of account managers as well as our largest client's PPC campaigns. Outside of the responsibility of managing client campaigns and my team, I developed many of the PPC procedures for setting up and running campaigns.In 2006 whilst working at Jellyfish UK, the desire to return home to South Africa became strong. I presented a business plan to the founders to setup Jellyfish's first international office, they loved the idea and six months later I launched Jellyfish South Africa in Durban. I was responsible for setting up and managing a highly efficient and effective digital marketing resource centre by developing high-quality people and business processes to deliver operational excellence. I recruited and trained 20 staff who all provided support to our UK head office. We provided PPC Support to UK clients such as Skype, BBC, National Geographic Magazine and Which Online. Show less

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  MJ Media Digital Marketing

  Jul 2011 - Jul 2020

  Owner

  In 2011, Giselle Chelin and I, both Google Advertising Professionals and trained SEO specialists, setup MJ Media, an internet marketing agency based in Durban. Together we setup and managed a few hundred Google Ads campaigns in all different sectors with varied marketing budgets, and expanded our serviced to include SEO and social media marketing. We represented brands such as iGO Travel, Fordoun Hotel & Spa, Stortown and Party Pieces (UK).

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  Oban International

  Feb 2016 - now

  PPC Consultant

  As part of the Oban Paid Media team, I manage and provide support on several Google Ads and Microsoft Advertising Accounts.

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  360 OM

  Mar 2019 - May 2022

  Performance Marketing Consultant

  At 360 OM, I managed several of their PPC Accounts, from strategy through to execution.

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  PPC Partner

  Sept 2019 - now

  Paid Media Consultant

  At PPC Partner we offer two paid media management services, a direct-to-brand service and an outsourced white-label service to digital agencies.Our key focus is helping brands to grow their business through digital advertising, from strategic planning and management, to optimisation and reporting.

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  Media LAB International

  Aug 2020 - Nov 2021

  Founder & Managing Director

  In 2020, Conversation LAB and I joined forces and setup Media LAB, a boutique digital media house to grow brands through digital advertising. As MD, I was fully responsible for the management and day-to-day operations of our team, running successful Search, Display and Paid Social campaigns. We had global clients predominantly in South Africa and UK but also in Australia and the US. Our clients included Varsity College and the ADvTECH Group, Bloom Health Insurance, Party Pieces UK, Fry's Family Food, Lexis Nexis and Samsonite South Africa to name a few. We also partnered with a variety of SA and UK clients spanning the insurance, education and e-commerce sectors. Show less

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  Digitlab

  Dec 2022 - Jan 2024

  PPC Consultant

  At Digitlab, I managed the Google Ads Search, Display, YouTube, Shopping and PMax campaigns from strategy through to implementation, management and reporting.

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  Conversation Lab

  Apr 2024 - now

  Head of Paid Media