Barbara Mettle-Olympio

Experience

• 

  Voice of Africa Radio

  Jun 2009 - Sept 2009

  Volunteer
• 

  Royal College of Obstetricians and Gynaecologists

  Aug 2010 - Apr 2013

  Conference Assistant

  Assisting in the administration and organisation of medical conferences, including external venue liaison, organising social events, marketing, invoicing and payments, delegate and speaker liaison and exhibitor setup.Customising marketing information and setup packs to hospitals for franchised courses and collating reports.Assisting with the preparation and distribution of conference marketing material.Processing and evaluation of relevant lists and reports (including feedback) in relation to events and conferences.Liaising with expert speakers to ensure appropriate arrival, travel, accommodation and AV arrangements are made.Communicating with organisations and specialist societies on joint events on a continual basis before and after an event. This includes delegate registrations, budgets, invoicing and relevant reports.Main point of contact for dealing with speakers and delegate queries (over the phone, email and face to face) before, during and after each conference. Show less

• 

  DSM Assessment & Training Ltd

  May 2013 - Jul 2014

  Conference Producer

  Researching and analysing the feasibility of developing potential conference topics into commercially viable events for EMEA marketWriting highly detailed, commercial, technical and strategic agendas, programmes and promotional material that captures the interest of the marketIdentifying and inviting key influential speakersIdentifying key areas for sponsorship and developing unique selling points to drive sponsorship and revenue salesControlling event budgets and taking responsibility for overall profitabilityAssisting with direct sales for attendance to prospective delegates and for potential sponsorsManaging the logistics planning, pre-event logistics management, as well as onsite and post-event logistics Show less

• 

  World Trade Center Accra

  Sept 2014 - Apr 2017

  Marketing Executive

  Developing, overseeing, and managing the successful planning and execution of comprehensive marketing and communication plans for World Trade Center (WTC) Club campaigns.Managing the marketing and events team (of 4) to deliver integrated marketing communications in line with brand guidelines and objectives.Developing, researching, and creating copy for multiple platforms to drive membership campaigns, marketing initiatives, website properties, social media outlets, and collateral pieces.Organising engaging and informative media trips, and events for members of WTC Club and participating in international trade missions.Researching and identifying influential associations and other potential partners and members for WTC Club.Creating reports concerning campaign impacts and analytics.Successfully managing membership for WTC Club, resulting in an increase of 30% in membership acquisition and 42% increase in engagement in 6 months. Show less

• 

  B Branding Solutions

  Apr 2017 - Dec 2021

  Marketing Account Manager

  Working with client stakeholders to craft creative and strategically sound responses to all major briefs across a wide range of digital, marketing, and branding projects with clients including, MTN GH, Unilever (and associated brands), SAS Investment Bank and Vodafone GH.Advising clients on strategy and goals for annual marketing spend and leading a small team (of 3) to deliver integrated marketing mix models.Developing and leading in the delivery of the winning marketing proposal for the lucrative MTN Ghana 4G Broadband marketing promotion. This included experiential marketing and brand activation.Monitoring, analysis and optimisation of marketing campaigns, to improve metrics, including conversion rates, KPI tracking, ROI and budgets.Managing contracting rounds and the successful negotiation of contracts with key decision makers.Spearheading company rebrand, including implementing design and digital transformation campaign, digital content design, branding guidelines and templates for efficient processes.Developing print and digital content; copywriting, design and, detailed marketing and digital media plans, including financials and budgets.Planning, developing and updating WordPress websites, including ecommerce, custom WP based CRM and project management web applications. Show less

• 

  ID

  Dec 2021 - Aug 2022

  Marketing Manager