Muhammad Ichsan

Experience

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  Tokopedia

  Jul 2020 - Nov 2020

  Design Internship

  - Creating promotional design materials to enhance the visual appeal of photo content on the brand's account, with the support of Tokopedia Youth- Made design eye-catching graphics for tokopedia banner homepage based on thematic campaign

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  Dako Brand & Communication

  Oct 2020 - Dec 2020

  Design Internship

  Learning basic design principles for creating Instagram feed designs, focusing on design composition for better visual appeal

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  Majestic Creative ID

  Jul 2021 - May 2022

  Content Specialist

  - Handle 3 brand (Mamang ndut, Azura Interior and Dosting Premium) foridea and content creation- Developing a content strategy to enhance brand awareness and boost engagement on the brand's account

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  Bahtera Ide

  May 2022 - Dec 2022

  Key Account

  - Handle 16 brand (Toshiba, JBL, Niko, Bosman, Semar Nusantara, Dermies, Inez, Mustika Ratu, Nature Republic, Rose All Day, Innisfree, Pigeon n teens, Kaila, Sumber Ayu, Hanasui and Makarizo)- Designing a strategic plan to optimize sales conversions during TikTok live streams. This includes conducting in-depth analysis to identify consumer promotion and creating engaging gimmicks to drive viewer interaction and purchase decisions. Successfully got selling products through live streams up to 5 million- Coordinating with external parties, such as TikTok account managers, to boost brand sales by participating in TikTok-sponsored campaigns- Coordinating with internal teams, such as production assistants and designers, to ensure a visually appealing live stream Show less

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  CFACTORY.CO

  Mar 2023 - Sept 2023

  Social media admin

  - Handle 2 brand (Haan Sweet Haan and Colatta Rumahan) for social media accounts for customer interaction, content curation, and scheduling content- Developing a data-driven monthly report to evaluate past performance and identify opportunities for optimization in future content strategy

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  Polly Indonesia

  Jan 2024 - Oct 2024

  Social Media Marketing Specialist

  - Leading content creation from ideation to execution, optimizing for Instagram and TikTok to drive brand awareness and engagement.- Managing a network of over 10+ KOLs, encompassing everything from sourcing influencers aligned with the brand persona to negotiating partnerships and monitoring campaign performance- Setting up Meta Ads from content creation to customer behavior analysis for enhanced conversion rates in e-commerce- Developing a collaborative marketing campaign with 2 brand to increase brand awareness and drive sales Show less

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  Pawon Mamijen

  Oct 2024 - Mar 2025

  Social Media Marketing Specialist