Eloise Edington

Experience

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  MYA Cosmetic Surgery Ltd

  Jun 2008 - Oct 2010

  Business Development Executive

  Involved in a PR/marketing capacity on various projects.Founded an advocate scheme (including research, planning, design and implementation). Approached luxury brands to participate in this scheme, resulting in brand awareness and ROI.Financial duties – invoicing and daily reporting on company figures/statistics (KPIs).Coordinated worldwide travel and managed diaries.

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  Mindshare

  Oct 2010 - Oct 2013

  Account Manager

  Worked within the global luxury division on the Rolex and Tudor accounts, building strong relationships with clients, media owners and creative partners. Daily liaison, negotiation and problem resolution with clients and international media owners. Briefed and negotiated placements with media owners. Following proposals, compiled digital international media plans, including budget schematics.Coordination of global markets, consolidating data to produce monthly reports and financial overviews. Successful in making complex statistics transparent. Delivered market consumer analysis and assessment of luxury competitors with strong knowledge and understanding of the brand. Designed, produced and presented to client campaign recommendations and strategic key findings using media planning tools. Show less

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  McCann London

  Oct 2013 - Jan 2020

  Account Director

  2018 / 2019: Subway & Nespresso2016 / 2017: L'Oreal Paris & Maybelline New York2013 - 2015: Nestle, Cereal Partners GMI, Nature Valley & Fibre OneLed brand activity through both ATL and BTL touch points.Created 360 degree campaigns across broadcast (TV and radio), cinema, print, OOH, POS and all digital executions (including; website, mobile / tablet build and rich media formats).Worked closely with planning and clients on campaign strategy and overall future brand building.Maintained and built strong relationships with clients, media and PR partners throughout fast paced campaign development, production and post campaign analysis.Client representative on shoots.Oversaw scope and budget management across the account. Show less

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  The Ribbon Box

  Apr 2019 - now

  The Ribbon Box is an innovative digital media platform, supporting our community through the highs and lows of wellbeing, fertility, pregnancy and parenting. With #global expert tips, resources, inspiring articles and community support, we educate and influence our readers in one beautiful and non-overwhelming space.I founded The Ribbon Box in 2019, after a personal struggle to conceive my three children, realising nothing like this exists. The platform grew beyond measure and our audience asked for the same level of support through other chapters of theirs lives, so we expanded to become The Ribbon Box.I have combined a passion-point with my advertising, media and marketing expertise, to create something unique and much needed, which changes lives. It could not be more rewarding. Show less

  • CEO & Founder

    Apr 2019 - now

  • CEO & Founder

    Apr 2019 - Dec 2023