Imad Abou Zein

Experience

• 

  Napco National

  May 2016 - now

  Analyzing Data and providing Insights to enhance company Decision Making across the commercial organization.Provide Patterns and trends in a clear and concise manner so that all departments within the organization can easily understand.Managing Revenue Generation and ensure positive ROIMonitoring Channel Promotional SpendingSetting promotional guidelines and making sure that everyone adheres to them.Price Elasticity ReportPortfolio Rationalization based on Customer’s BehaviorCreation of MSL for the aim of availing a list of SKUs at a particular retailer or Channel عرض أقل Monitoring the EPOS sell-out data and AC Nielson sell-out analysis to determine the competitor's movement in the market, market shares and the total category performance (Total Gulf)Analysing the customers' purchase behaviour so that the company can make important decisions based on the same.Monitoring our prices vs the competitor's prices through monthly price fishing reports.Setting promotional guidelines and making sure that everyone adheres to them.Approval of the promo proposals sent by the Key Account Manager and check if the ROI will uplift the business or not.Monitor and track competitors' plans, results and changes and then propose defensive and offensive actions in the market.Approving the budget, funding, order etc. proposed by the Key Account Manager after checking if the information is apt.Conducting call cycles to ensure the implementation of all marketing mix elements.Forecasting the monthly sales to make all the necessary arrangements based on it.Preparing proposals and sensitivity reports to help in decision making.Creating memos and sharing them with the sales team via Email and Presentations helps introduce a newly launched item to the customers.Monitor finished goods' stocks for all SKUs to ensure there is sufficient stock for sale at all times.Creation of yearly Business plan proposal, Market share targets, SWOT analysis, Promotion calendar and Marketing plan.Checking with the managers if the promo packaging is done right to make sure the products stand out from the crowd.Preparing closing reports to conclude the company's annual performance. عرض أقل Doing market research through surveys, sending emails and making calls to create more awareness about the product amongst customers.Identifying new market opportunities and discussing them with the managers to make important business decisions.Completing the job within the timelines.Responsible for handling customer complaints.Follow up on the execution of POSM, indoor and outdoor advertising materials.Daily update on sales performance vs target by product line and recommend actions when needed.Ensure proper product positioning implementation through appropriate merchandising pre-approved from the marketing department. عرض أقل

  • Trade Marketing Manager

    Sept 2022 - now

  • Senior Product Specialist

    May 2020 - now

  • Product Marketing Specialist

    Apr 2019 - Apr 2020

  • Marketing Executive

    May 2016 - Apr 2019