Virat Talla

Experience

• 

  Electronic Arts (EA)

  Jul 2012 - Jul 2020

  o Handle Live Ops, features being implemented,come up with action items, remove blockers like unresolved questions and issues across multiple disciplines within the team and across multiple teams in the organization.o Drive all Features to their resolution. Includes Planning, tracking, assigning and working with Client for prioritizationso Enforce Agile/ scrum process protocol for product development and maintenance.o Maintain Kanban Method for live service operations of application.o Own and drive meetings like Daily Standups, Grooming, Sprint planning, Bug Triage and Sprint retrospective with multiple stakeholders.o Provide Reports for the project (Sprint velocity reports, Incident reports, Risk Analysis, Root cause Analysis reports) o Estimate and Plan Time Lines required for each milestone in the project life cycle. o Resource planning according to the timelines and features under developmentCORE COMPETENCIES: ->Project Management->Agile/Scrum->Kanban->Marketing Operations->Live Operations->Ad Campaign Exe->Resource Planning->Quality Assurance Show less o Work closely with product Manager and other Analysts to define player segments and identify behavioral differences.o Communicate and coordinate with multiple teams regarding the user behavior and engagement pattern. o Monitor market conditions to understand price optimization and consumer attitude toward digital content.o Perform A/B testing over multiple user cohorts. o Familiarity with a data visualization software package – Tableauo Explore various sources of information (internal player data, survey results, research data, industry sources) to gain insights, support decision-making processes, and inform strategy.o Develop and analyze experiments to evaluate the performance of marketing strategies, campaigns, and Application launch cadence. Show less 1. Work closely with BUs like Productions, Design, Dev and Art .2. Based on the feature/project, estimate the time to test that feature and resource required to complete the testing for the feature.3. Create Test plans and test strategies.4. Mentor Team & Make team understand the process of the project and technicalities.5. Monitor Day to Day activities of the team in terms of the work assigned.6. Perform functional testing on builds.7. Coordinate with and Control the work assigned to teams like compliance, cert, adtech and core QA. Show less

  • Associate Development Manager

    Dec 2017 - Jul 2020

  • ASSOCIATE PRODUCT ANALYST

    Feb 2017 - Dec 2017

  • Lead QA Analyst

    Aug 2016 - Feb 2017

  • QA Analyst 1

    Jun 2014 - Aug 2016

  • QA Tester

    Jul 2012 - Jun 2014
• 

  Zynga

  Jul 2020 - Dec 2021

  Producer

  Producer for CSR2

• 

  Electronic Arts (EA)

  Jan 2022 - now

  • Development Director II

    Jun 2024 - now

  • Development Director

    Jun 2023 - Aug 2024

  • Development Manager

    Jan 2022 - Jun 2023