Alexandra Shkaliberda

Experience

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  STEP IT Academy

  Dec 2014 - Jul 2015

  PR Manager

  Key responsibilities:- Build a PR strategy from scratch- Perform PR activities internal and external to attract the target audience and maintain strong communication within the existing students' community- Plan and create content for social media and internal advertising inside the academy- Search for new collaborators to build new partner activities in the Academy- Generate ideas for student activities- Assist the advertising department in lead-generating events

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  Arber Fashion Group

  Jul 2015 - Apr 2016

  PR Director of Kokon Space project

  Key responsibilities:- Plan the PR / Marketing strategy for the project- Generate the ideas, plan and manage all events with the Kokon Space on a weekly basis- Manage all the social media activities of the brand- Make the images and texts for the Instagram and Facebook publications- Update the website content, including the blog, brands pages, etc.- Collaborate with the bloggers and local media

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  Follow By Anns Fashion Brand

  Oct 2015 - Jul 2016

  PR Manager

  Key responsibilities:- Manage all the social media activities of the brand- Create content for the company's Instagram and Facebook accounts- Keep the website content up-to-date, including blog, media mentions page, and product pages- Collaborate with bloggers and local media

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  Daniel Salem Restaurant Group (Scotch’n’Soda, Central Bar, Meat&Ale, Bar Usrichnaya)

  Sept 2016 - May 2017

  PR Manager / SMM

  Key responsibilities:- Plan the social media activities for the four restaurants- Writing texts for social media publications- Make photos and create simple visuals for social media- Monitor and handle reviews on Tripadvisor, Instagram, and Facebook- Set, launch and manage social media ads- Collaborate with local media and bloggers- Collect stats and analyze statistical data

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  Osenilo

  Dec 2016 - Aug 2017

  Copywriter

  I've been working on texts for Invogue Fashion Group social media pages including following local Instagram and Facebook pages:• Marc Cain (Odessa)• Kenzo (Odessa)• Invogue Concept Store & Cafe (Odessa)• Invogue.ua Online Store (Ukraine)• Max Mara (Odessa)• Max&Co (Odessa)• Weekend Max Mara (Odessa)• Marella (Odessa)• Antony Morato (Odessa)

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  Netpeak Software — Professional SEO Tools

  Jun 2017 - Mar 2019

  Pre-Middle Outbound Marketer

  Key responsibilities:- Develop a long-term content strategy - Create brand new and translate existing articles about SEO, Digital Marketing, and Content Marketing- Perform PR activities- Collaborate with professional media, bloggers, and opinion leaders- Provide the answers about SEO and Digital Marketing asked by Quora users- Proofread all content created by the junior outbound marketer- Collect stats and analyze statistical data from Google Analytics

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  Don't Take Fake Magazine (DTF Agency)

  Sept 2017 - Mar 2019

  Freelance Author

  Key responsibilities: - Generate the ideas of the content- Write articles about streetwear, urban culture, fashion brands, sneakers, and modern art

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  VOLUME VISION

  Nov 2017 - Jun 2018

  Marketing Coordinator

  Key responsibilities:- Create the content and plan the social media activities- Write and publish the articles for a company blog- Optimize the website content for the search engines- Create, optimize, and manage social media ads- Collect stats and analyze statistical data

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  The Athlete's Foot

  Mar 2019 - Apr 2021

  Retail Business Development Manager

  Key responsibilities:- Select a proper assortment of footwear, apparel, and accessories within eachseason, and build a long-term assortment strategy- Build relationships with suppliers and negotiate with them for the best pricing- Establish a chain extension plan and approve it with the partners and franchisor- Coordinate store development process; prepare technical design specifications fordesign team and architect; generate the ideas for specific features for each store- Cooperate with the marketing team on strategic marketing planning and propercommunication with target consumer- Generate ideas for events and control the store activities (both for TAF and forIntersport)- Communicate with media partners on content creating- Build relationships within Ukrainian sneakerhead community, and ensure theirloyalty to the brand- Update inventory and keep appropriate stock level- Manage pricing and margin Show less

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  Converse

  May 2021 - now

  DTC Footwear Category Manager

  Key responsibilities:- Create an assortment according to the global brand strategy and local demand- Prepare seasonal forecasts- Cooperate with the marketing team on strategic marketing planning (in-store and online)- Create the detail seasonal linesheets for building the online assortments. Check the correctness of product pages (name, category, collection, etc.) and send my edits to the contractor responsible for web content on a weekly basis - Update inventory and ensure that stock levels are kept at appropriate levels- Control the pricing and the margin Show less

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  ALL STARS Ukraine

  May 2021 - now

  Key responsibilities:- Select the proper assortment of footwear and sneaker-related accessories- Prepare seasonal forecasts- Build relationships with suppliers and negotiate with them for the best pricing- Cooperate with the marketing team on strategic marketing planning and creating the proper communication with the target consumer- Generate the ideas of events and control the activities in stores; create the long-term event strategy together with CMO- Make the references for designer and photographer- Review and approve the content provided by the contractors- Build relationships within the local sneakerhead community, ensure their loyalty to the brand- Create the detail seasonal linesheets for building the footwear online assortments. Check the correctness of product pages (name, category, collection, etc.) and send my edits to the contractor responsible for web content on a weekly basis - Update inventory and ensure that stock levels are kept at appropriate levels- Move the products between stores depending on the demand- Control the pricing and the margin Show less

  • Footwear Product Team Lead (Ukraine and Kazakhstan)

    Nov 2024 - now

  • Category Manager / Footwear Product Manager

    May 2021 - Nov 2024