Yifan He

Experience

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  Hcia & co.

  Sept 2017 - Mar 2018

  Student Ambassador in Marketing Department

  -As the team leader and copartner in Hainan University, promoted HCIA & CO. to recruit students, and in the end of the term, overfulfilled the enrollment load by 135% -Operated and managed the WeChat Official Account, HCIA & CO., including topic and picture selection, content edition pushed in the account weekly, layout setting-Wrote semi-annual marketing report, containing the conception and development proposal of HCIA & CO. Invited CEO from Headquarters to give career lectures, and organized the lectures  Attended the HCIA & CO. annual meeting hosted in Singapore, and assisted in the preparation work for the meeting 收起

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  AB InBev APAC

  Apr 2018 - May 2018

  Marketing Intern

  • Organized interviews for four focus groups to understand their brand perceptions toward ABInbev and its competitors.• Assisted in analyzing the questionnaire about the price sensitivity of customers among different distribution channels through the PSM model using SPSS. analysis, and wrote an analysis report

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  浪潮

  Jan 2019 - Feb 2019

  Intern

  • Assisted in employer brand building. Designed and collected effective questionnaires on employee's satisfaction, and made analysis and reported the analysis result in slides.• Managed multimedia of the employer brand, including the public accounts with 100,00 audience and emails -Came up with advertising ideas for the employer brand, planning of the marketing activities, and execution of the advertisement

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  BlueRun Ventures

  Apr 2019 - Jul 2019

  Marketing Intern

  • Collected, cleaned, and sorted daily public opinion data using Excle. Completed 2019 biannual report on branding and marketing.• Supported the operation and management of the company’s social media (WeChat). The aggregate average page views in WeChat (PV) increased by 5% over the three months of managing the platform while subscribers also increased by 9%. • Participated in event marketing, selected the topic of Corporate Layoffs for the monthly event of the CEO panel discussion.

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  Yitan Network Technology co. LTD

  Nov 2019 - Jan 2020

  Product Development Intern

  • Understood customers needs by clearly defining and sorting data in SQL, then draw user Persona and the demand analysis document• Promote the app’s activation and conversion rate by completing the Product Requirements Document, in which specified the Minimum Viable Plan and used Axure to draw high-fidelity prototypes for searching pages.

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  Xiaohongshu

  Dec 2020 - now

  Product Manager Intern
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  滴滴

  May 2021 - now

  Assistant Product Manager