Benjamin Van Vianen

Experience

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  Louis Hartlooper Complex

  May 2008 - Sept 2011

  Floor Manager
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  Jong030.nl

  Jun 2010 - Dec 2010

  Photographer
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  Winkel van Sinkel

  Jan 2011 - Sept 2011

  Graphic designer
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  Benjamin van Vianen | Concept & Design

  Feb 2011 - Jan 2018

  Designer / Art-Director

  Guided clients through communicative challenges to deliver creative solutions. Collaborated closely with clients to identify their needs and translate them into tangible products, including web design, corporate identities, and print materials. I specialize in rebranding and web development.

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  Energize

  Sept 2011 - Dec 2011

  Internship Concept and Creation
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  Stichting Oikos

  Feb 2012 - Feb 2013

  Graphic Designer
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  Everybody Likes Penguins

  Mar 2013 - Nov 2013

  Worked as a designer on a variety of creative projects within the studio for a range of clients. Produced animations for Bayer and Cofely, led a rebranding initiative for AGMI, designed the 'Groeikalender' feature within an app for Zelfzorg.nl, crafted the design for the 2012 annual pension statement, and developed flyer designs for Manutan. Developed a rebranding strategy for a creative agency as part of my thesis, including the creation of a new visual identity.

  • Jr. Graphic Designer

    Sept 2013 - Nov 2013

  • Graduate Intern

    Mar 2013 - Aug 2013
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  Mediaplanet

  Sept 2013 - Sept 2014

  Freelance Multimedia Designer

  Designed and built microsites within Media Planet's CMS. Additionally, created banners, advertorials, and social media ads for both digital and print channels.

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  Living the brand Amsterdam

  Nov 2013 - May 2014

  Jr. Art Director

  Developed and conceptualized creative projects for clients, delivering diverse work such as packaging design for Aldi, an employer branding campaign for Legal & General, and web design for Cosun and Van Gilse. Engaged in each project from strategic planning through execution, collaborating closely with designers and creatives to meet client objectives and bring each creative vision to life.

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  Albert Heijn

  Oct 2014 - Feb 2020

  After several years of leading the marketing content team, I transitioned to the eCommerce content team, focusing on enhancing the eCommerce content experience across Albert Heijn’s online shopping journey.In this role, I led a team of 5-15 Content Specialists (Junior, Medior, and Senior), managing key areas such as B2B marketing, eCommerce, and Conversion. A notable achievement was my role in the rollout of the AH.be shopping experience for the Belgium market, where I contributed to launching a new proposition and establishing a content strategy to position AH.be for sustained success.Additionally, I served as the CMS Business Owner, overseeing the transition to Bloomreach Experience Manager (Hippo). As the leader of the migration team, I directed the strategy and execution of content migration, ensuring a seamless and efficient transition to the new platform and optimizing both performance and user experience.Binnen deze rol ben ik verantwoordelijk voor de onderdelen: B2B, eCommerce, Conversie, Loyalty & België.Naast deze functie ben ik op dit moment business owner en begeleid ik de transitie naar een nieuw cms: Bloomreach experience manager. Voor deze transitie ben ik ook lead van het migratie team. Show less Within the Content team of Albert Heijn Online, I led the marketing content team, where I developed, inspired, and guided a team of 8 Content Specialists (Junior, Medior, and Senior), delivering high-quality content aligned with strategic goals. In this role, I managed diverse stakeholders with varying priorities, balancing interests to ensure cohesive content alignment with business objectives. My focus on continuous process optimization and platform enhancement contributed to delivering a seamless and engaging customer experience.I was responsible for shaping the content roadmap to align with Albert Heijn’s strategic objectives. This included translating the Albert Heijn marketing calendar and Ah.nl’s commercial calendar into engaging, targeted content across Ah.nl and Ah.be. Through cross-functional collaboration with Analytics, Product, and UX teams, I initiated projects that boosted conversion rates, improved content performance, and elevated customer engagement.My scope also included overseeing the creation of the weekly AH newsletter, distributed to all Dutch and Belgian Albert Heijn clients. Show less I began my career at Albert Heijn by supporting the transition of two websites into one unified platform, ‘OneAH.’ In this project, I contributed to the content migration from both a copy and design perspective, ensuring a cohesive and user-friendly experience.Following this successful transition, I continued with Albert Heijn, taking on responsibilities such as translating AH (theme) campaigns into engaging online formats, developing category landing pages and theme shops, and creating, selecting, and optimizing high-converting content for the Albert Heijn website and apps across the Netherlands and Belgium.After half a year in the role, I assumed additional responsibilities as Scrum Master within the team. In this capacity, I facilitated daily stand-ups, refinements, and retrospectives, ensuring that the team remained aligned, efficient, and focused on continuous improvement.Beyond content creation, I advised stakeholders on new content development and optimisation of existing materials. My role included ongoing analysis and evaluation of website component effectiveness in collaboration with the Analytics and Conversion department. Show less

  • Teamlead eCommmerce Content

    Aug 2019 - Feb 2020

  • Teamlead Marketing Content

    Jan 2017 - Jul 2019

  • Content Specialist & Scrum master Team Content

    Oct 2014 - Dec 2016
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  Bol

  Feb 2020 - now

  Following several changes in our management team, my role transitioned to Manager Brand Creation, where I am now responsible for bol's in-house creative team. I lead a diverse group of 15–20 creatives with varying levels of seniority and specialties.In addition to the creative team, I also manage a data engineering team focused on advancing our studio's use of AI by building tools that support and enhance the work of our colleagues. This dual focus allows us to push the boundaries of creativity while driving innovation through technology.Our teams handle a wide array of creative work for the bol.com brand, producing content visible to customers, partners, and employees alike. My role encompasses significant responsibilities, including maintaining brand consistency, nurturing creative talent, and ensuring our work resonates across all touchpoints.Key responsibilities in my role include:- Managing the operational and brand budgets- Serving as Business Owner for creative and AI tooling- Overseeing relationships with creative suppliers- Implementing and updating brand identity Show less After 2.5 years in the role of Teamlead Concept & Design, my team grew to a size that necessitated a division of responsibilities, leading to the creation of two roles: Teamlead Design and Teamlead Copy & Creation. Given my background and passion, I chose to focus on leading the Design team, where I feel most at home.In this phase, I led a talented team of 10 designers, focusing on enhancing the scalability and design quality of all our internal and external work. My efforts ensured that our processes and creative outputs could grow alongside bol.com’s expanding needs. I contributed to the rollout of our new CMS, Contentstack, supporting its implementation to optimize content management capabilities and improve workflow efficiency.Key branding projects I led during this time included Ampere, Cycloon, bol's identity, the Speelgoedboek (Toy Book), and many others, each reinforcing bol.com’s brand and connecting with our audience in impactful ways. Show less After 5.5 years at Albert Heijn, I was ready for a new challenge and found an exciting opportunity at bol.com, where I stepped into the role of Teamlead Concept & Design.In this role, I took responsibility for bol.com's in-house creative team, managing a talented group of 10–15 designers, concept developers, and copywriters. I joined the team just a few months before the outbreak of the COVID pandemic, which presented unique challenges for our team and for me as a manager.Over the years, I’ve contributed to numerous high-impact projects, including the Speelgoedboek (Toy Book), bol.com's marketing campaigns, and the launch of bol.com in Belgium, among other initiatives that have strengthened bol.com's brand presence.As the business owner of bol.com's asset library and brand portal in Bynder, I have overseen the organization and optimization of these resources to ensure brand consistency and efficiency across all projects. Additionally, I manage relationships with several external agencies that support bol.com in delivering top-tier creative work.During this time, I also led a strategic transformation of the creative team to become more diverse, flexible, and dynamic by integrating external freelancers and interns. This shift fostered a culture of 'outside-in' thinking, bringing fresh perspectives and supporting the development of young talent, while enhancing the team’s adaptability to bol.com's evolving needs.With responsibility for our operational budget, I managed and hired freelance talent, external support, and interns, strategically building a more diverse, flexible, and dynamic team. My goal was to foster a culture of 'outside-in' thinking by introducing fresh perspectives and supporting the growth of young talent through internship opportunities. Show less

  • Manager Brand Creation

    Sept 2023 - now

  • Teamlead Design

    Apr 2022 - Aug 2023

  • Teamlead Concept & Design

    Feb 2020 - Apr 2022