
Andrew Beaumont MCIPD
Researcher / Market Analyst

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About me
Human Resources at Sony Europe BV
Education

University of Portsmouth
2012 - 2014PG Dip Human Resource Management
Cardiff University / Prifysgol Caerdydd
1986 - 1989Economics Economics
Experience

Which?
Apr 1990 - Jul 1994Researcher / Market AnalystResearched and wrote reports on Financial Services products which were published in Which? MagazineHeaded the Data Handling Unit – a communication and analysis centre for all information given by Financial Institutions. Developed relationships with all major financial institutions, evaluating their products and services.

Liebert Corporation
Jul 1994 - May 1997European Service Marketing ManagerResponsible for the total European marketing and PR strategy for the Service arm of this major subsidiary of Emerson Electric Corporation dealing with Computer Support Equipment for Industry and Consumer markets.

Hitachi Europe
May 1997 - Sept 1998Strategic Market AnalystHeaded the market research and analysis arm of the European optical storage and hard disk division. This involved producing regular competitive analysis reports for the European and Japanese divisions in areas such as market share, company strategy, product line ups and road maps.I commissioned pan-European research with third parties looking at customer satisfaction, brand awareness and loyalty.I created and managed the online presence at a time when having an online presence was only starting to become the key way to communicate. Show less

Sony
Sept 1998 - Feb 2010A key focus of this role was being responsible for creating off the shelf service contracts across Europe. I held full P&L for this, and managed and developed a UK based team. A significant part of the role was being responsible for all the internal and external communication of the Service department across Europe. This involved creating ‘push’ programmes such as internet and intranet, creating digital signage content and newsletters, through to ‘pull’ initiatives focusing on relationships, two way communications and Employee Engagement programmes.I also created Sony CSR programmes and developed Environmental awareness initiatives which cumulated in an Eco fair showing an internal audience the impact of Sony products. Also with CSR I was instrumental in the relaunch of the Sony volunteering programme and community donation scheme. Show less As a product manager I was responsible for the full marketing mix of the Service Contract business which delivered a 10x revenue increase to €10m. I worked with design agencies to create innovative collateral which was translated into 20+ languages. One key issue identified was that our sales team did not have the skills to sell service, and so I defined, created material and performed training for account managers throughout European operations which contributed to improved engagement and increased revenue.I was also a Video Journalist, creating content for Sony in house television channel. The content included product information and employee engagement pieces which were shown across all European sites. Show less In this role I analysed data on the European after-sales service market using primary data from surveys and focus groups, and secondary published data. With the data I launched new service offerings providing one of the first recurring revenue streams in Sony. I also managed and developed the service brand ‘PrimeSupport’ which is still used today and is recognised as the leading support brand in the broadcast market.I created a sales ordering process for service products using SAP system which involved coming up with innovated solutions for a ‘box moving’ system to coped with intangible service products.I also became involved in Employee communication and Engagement and joined the UK Works Council. During this time a key success was the introduction of a new performance management tool ‘Workstyle’ which is still in place today. Show less
Business Development Manager - Value Added Services
Mar 2009 - Feb 2010Product Manager
Mar 2002 - Mar 2009Marketing Analyst
Sept 1998 - Mar 2002

Sony Europe Limited
Jul 2010 - Dec 2019Lead UK HR Employee Relations team- Define UK requirements to European governance - Manage senior stakeholders within an matrix led EMEA business providing change management and organisational support - Liaison between local UK team and European Focus Areas and Shared Service Centre- Line manage UK HR Governance teamWithin the UK HR Governance Team- Ensure HR policies are within latest legislation- Manage ER cases including capability, grievances, redundancy/restructures- Manage mediation processes- Provide recruitment support for senior position vacancies- Manage, promote and develop the Works Council across UK sites- Manage Wellbeing and D&I initiatives- Manage Sony CSR initaitives in the UK- Create and deliver L&D initiatives across a global platform Show less 12 month assignmentLead UK HR Governance Team- Provide guidance and leadership to UK HR Governance team- Contribute UK requirements to European governance - Manage senior stakeholders within the business- Liaison between local UK team and European Focus Areas and Shared Service Centre- Line manage UK HR Governance teamWithin the UK HR Governance Team- Ensure HR policies are within latest legislation- Manage ER cases including capability, grievances, redundancy/restructures- Manage mediation processes- Provide recruitment support for senior position vacancies- Manage, promote and develop the Works Council across UK sites- Manage Sony CSR initaitives in the UK Show less Part of the UK HR Governance team- Ensure HR policies are within latest legislation- Manage ER cases including capability, grievances, redundancy/restructures- Provide recruitment support for senior position vacancies- Manage, promote and develop the Works Council across UK sites- Manage Sony CSR initaitives in the UKProvide full HR generalist support to Sony Global Treasury Services, a City based subsidiary of Sony Corporation. In 2014 this involved the full restructure of this company providing strategic HR support, consultation and relocation. Show less In this role I was responsible for full P&L of the European Service Contract business, and managed and developed a team of direct reports across European countries. Key to this position was being able to transform a team of country focused people into a pan European market led team. This involved some key change management initiatives which achieved full retention of staff despite significant change in roles.I was the business lead in defining European Assessment centres and conducted competency based and behavioral interviews. I also championed and managed a number of Sony Corporate Social Responsibility programmes which engaged employees in volunteer activities.I led many Employee Engagement programmes which resulted in an improved Employee Voice and a increase in Employee satisfaction. Show less
Head of HR, UK & Ireland
Dec 2015 - Dec 2019Senior HR Business Partner
Apr 2015 - Nov 2015HR Business Partner
Apr 2013 - Apr 2015HR Manager
Aug 2012 - Apr 2013HR Project Manager
Mar 2012 - Aug 2012Head of Contract Design
Jul 2010 - Feb 2012

Sony Europe BV
Dec 2020 - now- Manage key restructuring projects - Work with senior stakeholders within an matrix led EMEA business providing change management and organisational support - Create HR policies in line with company direction and legislation- Manage ER cases including capability, grievances, redundancy/restructures- Manage TUPE both into and out of the company- Manage mediation processes- Support and mentor team members- Provide recruitment support for senior position vacancies- Manage, promote and develop the Works Council across UK sites- Support Wellbeing and D&I initiatives- Create and deliver L&D initiatives across a global platform Show less
Senior Human Resources Business Partner
Aug 2021 - nowHead of HR, UK & Ireland
Apr 2021 - Aug 2021Senior Human Resources Business Partner
Dec 2020 - Apr 2021
Licenses & Certifications

Assoc CIPD
CIPDJul 2014- View certificate

Using AI to Improve Human Resources Practices
LinkedInMay 2025 
Accredited Workplace Mediation Certificate
OCN LondonJan 2015
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