Neli Alessio

Experience

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  GE Intelligent Platforms

  Jan 1999 - Jan 2001

  Customer Service
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  GE Supply

  Jan 2001 - Jan 2005

  Marketing Assistant
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  Aquarius Software

  Aug 2007 - Mar 2015

  Marketing Analyst

  Defining and implementing marketing strategies of two business areas (industrial automation and information technology), planning and organizing events, developing and maintaining website; Writing and publishing the newsletter, creation of promotional material; Satisfaction Survey ; Demand generated through projects and promotional campaigns; Gathering and distributing market information; Measuring ROI on marketing activities.

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  McaConnect

  Apr 2015 - Dec 2016

  Marketing Analyst

  At mcaConnect, I was responsible for the marketing activities of the operation in Brazil, reporting directly to the CEO. The company was initiating business in Brazil, having only one client and no prospect base to work with. I successfully created and established a robust prospect base through LinkedIn advertising with invitations to an event (held at the Microsoft office), targeting a highly qualified audience. Unfortunately, the headquarters decided to terminate operations in Brazil, and the business here was acquired by Flintfox, where I have already assumed a position as Marketing Manager. Show less

• 

  Flintfox International

  Jan 2017 - Mar 2020

  Latam Internal Sales & Marketing Manager

  Flintfox acquired the former mcaConnect operation in Brazil, and as a result, I assumed the role of Latam Internal Sales & Marketing Manager. In this capacity, I was responsible for website localization, event organization, translation of materials into Portuguese, monitoring the sales pipeline from leads to customer conversion, project management, and even other administrative tasks not directly related to marketing.

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  RED Innovations

  Aug 2021 - Jan 2024

  Leadership and supervision of the marketing team, including individual meetings, feedback, instructions, and career development plans. Establishing and monitoring goals and performance through OKRs (Objectives and Key Results). Developing the strategic marketing and communication plan, creating and updating marketing dashboards, defining procedures for UX design in projects, overseeing events, providing mentorship in designs, and creating logos. Managing monthly, quarterly, and annual budgets for the Marketing department, identifying market opportunities, monitoring competition, coordinating sales and marketing efforts to increase brand awareness, and strengthening relationships with partner brands and manufacturers. Show less Strategy and content production for marketing nutrition flows, collaborating in the development of a consistent digital presence. Coordination and execution of marketing campaigns. Management of marketing agencies and Google Ads. Writing and reviewing texts for articles and presentations, applying advanced SEO techniques for greater online visibility. Management of SJs (job requests), coordinating international teams and partner agencies to ensure the delivery of high quality projects. Close relationship with partner brands and manufacturers, requesting and managing PMF/MDF words to improve results. Layout, programming and sending of marketing emails and landing pages. ROI analysis, email campaign analysis (delivery, opening and click rates). Show less

  • Marketing Manager

    Mar 2023 - Jan 2024

  • Marketing Specialist

    Aug 2021 - Feb 2023
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  Alessio&Co

  Mar 2024 - now

  Fundador
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  Instituto Polígono de Ensino

  Aug 2024 - now

  Docente

  Professora das disciplinas de Administração de Marketing e Vendas, Planejamento e Práticas de Empreendedorismo e Comunicação e Redação Empresarial para o curso técnico de Administração e Logística.