Mikael Armary

Experience

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  Eccentive Conseils

  Jun 2011 - Aug 2011

  Accounting Intern

  Within the Public Accounting Firm Eccentive Conceils I took my first steps in Finance activities.

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  Airgate Services

  Jan 2012 - Apr 2012

  Executive Assistant

  As part of the consulting team of Airgate Services, dedicated to studying the fastly developing business aviation sector in China, I took part in various missions involving: - cost controlling- financial analysis- commercial representation during the 2012 Asian Business Aviation Conference and Exhibition

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  Vente-privee.com

  May 2012 - Aug 2012

  Assistant Financial Analyst

  Attached to the Sales Management Department, I took part in financial activities related to:- sales profitability analysis- KPIs follow-up- forecasts calculation- IT tools improvement (participation in the Qlikview solution implementation)

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  ÏDKIDS.COMMUNITY

  Sept 2012 - Aug 2013

  Financial Controller

  Within the subsidiary based in New York of IDgroup (French worldwide clothing retail company):- daily accounting responsibilities of three entities (sales validation, invoices recording)- monthly, bi-annual and annual closings- bank reconciliation- budget building of 2013- cost-accounting follow-up

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  Amadeus

  Sept 2013 - Aug 2014

  Management Accountant

  Enrolled in an Apprenticeship Program, both studying Corporate Finance and employed at Amadeus SAS assisting an Accounting Management team with its missions of:- capitalizing R&D activities- closing accounting periods- producing financial reports

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  Publicis Conseil

  Sept 2014 - Dec 2018

  1/ Renault Group International Account (automotive)• Successfully implemented abroad Renault’s and Dacia’s new global branding strategies and visualidentities by executing at the central level:- 2 brand films (Renault Easy Life, Dacia Keep It Simple)- 3 integrated nameplate-specific launch campaigns (Renault Symbol and Dacia Duster in Morocco, Renault Clio in Algeria)- Digital and social activations (SOS Battery, Dream Cradle).• Ensured brand consistency in the IMEA region by supporting local agencies in brandstrategy, implementation of guidelines, and campaign productions. Responsibilities required business travels across Europe, in Morocco, Algeria and India.• Bronze Lion award at the 2017 Cannes Lions International Advertising Festival(Dream Cradle, Outdoor)2/ SEB Group International Account (cookware/appliances)• Defined and executed a new brand platform through three integrated product campaigns for the Tefal and Calor brands (Tefal Ingenio and Optigrill, Calor Pro Express). Show less

  • Account Supervisor

    Apr 2016 - Dec 2018

  • Account Executive

    Mar 2015 - Mar 2016

  • Account Coordinator

    Sept 2014 - Feb 2015
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  Juniper Park \ TBWA

  Jan 2019 - Jan 2022

  Nissan United (automotive)• Supervise the development and execution of integrated marketing and communication plans designed to chronologically develop awareness, drive consideration, and finally unlock conversion/sales based on a funnel strategy.• Assess performance against objectified KPIs, sales results, and market shares.• Contribute to manage strategy and budget planning over the fiscal year, teaming up with a variety of experts specialized in: data, business intelligence, product, marketing, sales, finance, media, creation/ideation, digital, production.• Accompany and advise on product launch strategies, in alignment with both the global brand vision and local business challenges.• Supervise all lower-funnel communications and retail operations based on inventory and field needs (3 direct reports + help manage Nissan's dealer network).• Precision Marketing Academy lead in Canada (initial launch and current development). Show less 1/ Nissan United (automotive)• Supervised the development of communication campaigns, from brief to launch.• Managed content production: video (social, OLV, TV), audio (digital, radio), visuals (social, print, OOH, POS), display (standard IAB and DCO), search (SEO, SEA).• Critical product launch of the all-new Nissan Rogue 2021: unprecedented scope, high commercial expectations, covid context, +1 year from brief to delivery.2/ Public Service Announcements (pro bono work):• Save Our Libraries:2020 Pencil GOLD - Radio & Audio (Craft, Writing - Campaign)2020 Pencil BRONZE- Radio & Audio (Broadcast - Campaign)2019 LIA SILVER - Radio & Audio (Public Service & Social Awareness - Campaign)• Elder Abuse, for Canada Safety Council2020 Clio awards shortlist (Print, Public Service) Show less

  • Account Director

    Mar 2021 - Jan 2022

  • Account Supervisor

    Jun 2019 - Feb 2021

  • Account Executive

    Jan 2019 - May 2019
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  Ogilvy

  Feb 2022 - Aug 2023

  Account Director

  Dedicated to TD's Wealth and Insurance lines of business.Account lead on both TD's 2023 Super Bowl campaigns (Brand and Wealth).

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  TD

  Aug 2023 - now

  Brand Strategy and Creative Centre of Excellence TD Insurance Marketing Planning

  • Marketing Manager

    Sept 2024 - now

  • Associate Marketing Manager

    Aug 2023 - Aug 2024