Prigent Guiganton

Experience

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  BETC

  Jan 2002 - Jan 2002

  Studies & Documentation (Internship)
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  Boiron

  Jul 2003 - Apr 2004

  Marketing Assistant (Internship)

  Responsible for the CareKits product range

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  Australie

  Apr 2004 - Aug 2004

  Account Executive (Internship)

  Accounts : Leclerc (Corporate) + Toys'R'Us

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  BETC

  Jan 2006 - Nov 2011

  Accounts : Reckitt-Benckiser (Air Wick, Cillit Bang, St Marc, O’Cedar, Vitroclen) + Direct Assurance + Shots.Strategic missions : - Reckitt Benckiser : Repositioning of Air Wick and Cillit Bang brands, benchmarking and strategic analysis of the Air Care/Surface Care markets, Consumer studies, insight research.- Direct Assurance : Brand repositioning, Recommendation for implementing a partnership network on Internet.Operational Missions : - Reckitt Benckiser : Daily relationship with clients, Development of creations and adaptations, follow-up of oroduction and post-production (Film & 3D), international coordination.- Direct Assurance : Production and launching of the new campaign (TV & Radio)- Shots : Follow-up and production of the "Brain" campaign (Film, print & internet) for Cannes Advertising Festival 2010. Show less

  • Account Manager

    Jul 2010 - Nov 2011

  • Account Executive

    Oct 2007 - Jul 2010

  • Project Leader

    Jul 2006 - Sept 2007

  • Assistant Account Executive (Internship)

    Jan 2006 - Jun 2006
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  Saatchi & Saatchi

  Nov 2011 - Mar 2014

  In charge of L'OR Espresso (Douwe Egberts) & Kiri/Apéricube (Bel) under the direct supervision of agency General ManagersManaging a team of 2 account executives and a production team of 10 persons (TV Prod, Art Buyers, Digital project managers, UX)L'OR Espresso (Douwe Egberts) / Digital & CRM- Strategic support and recommendation on digital strategies (awareness, consideration) - Development of interactives digital campaigns for launching new products: Creation (2012), Onyx Noir (2013)- Pitch won for the creation of a CRM program for L’OR EspressO : building a Brand Content platform, emailing program, and community management- In charge of budget supervision (financial reporting & consolidation)+ negotiating annual budgets and KPIs Show less

  • Senior Account Manager

    May 2012 - Mar 2014

  • Senior Account Manager

    Nov 2011 - May 2012
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  Leo Burnett Paris

  Mar 2014 - Oct 2017

  International Account Director

  Strategic and creative lead partner on Agency top accounts (FMCG, Pharmacy)Experience in managing international accountsCoordination with media and digital agenciesManaging a team of 4 peopleKellogg's International / Creative lead for EMENA zone & coordination of local adaptations- Extra (FRA/ITA/UK): launching a new brand for adult target reluctant to cereal category- Coco Pops (EU+Middle_east): stop the decrease of N°1 cereal brand in Europe in a constrained environment (EU pledge)- Krave : build more impact and relevance for lead brand in France, to gain attraction in EuropeLindt & Sprüngli (FRANCE)- Development of launch campaign (Sensation Fruit, Tablettes Connaisseurs)- Local adaptations for all Lindt portfolio (Excellence, Connaisseurs, Création, Lindor, Champs-Elysées, Pyrénéens) - Managing the SOW & masterplan Mylan Laboratories : Introduction of a new pharmaceutical lab on French Market in a constrained environment - Building Brand Platform from scratch- Dvpt of 360 corporate campaigns (TV, press, radio, digital, PLV) in collaboration with French & US Marketing Direction.- Development of the account & cross-selling- Managing the SOW & comms masterplan Show less

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  Publicis Conseil

  Oct 2017 - Apr 2022

  Global Client Service Director & Content Strategy Lead

  2019-2022: Nestlé / Nescafé & Starbucks@Home + ACCOR premium & luxury brands2017-2019: Nestlé / Infant Formula (Super-Premium) & Baby Food- Brand Strategy: Positioning, Brand architecture, Brand platform & territory, range and product strategy, activation- Developing/implementing global brand strategies & integrated campaigns for Nestlé leading brands (at central level or driving key markets), production oversight (traditional or decoupling)- Creating transformational approaches to support the leadership positioning of Nestlé brands- Building & leading Power-of-One "ad hoc" teams, combining all expertises from Publicis Groupe (Strategy, Creation, Brand Design, Media, Shopper, tech/data, healthcare...)- Developing the SOW on a daily and yearly basis + negotiation with Procurement- Management & Training of junior teams Show less

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  Ogilvy Paris

  Apr 2022 - now

  International Business Director

  Business lead for Milka Chocobakery (EMEA) & Milka France