Jeonghwa Ryu

Experience

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  Hyundai Broadcasting System

  May 1994 - Feb 1998

  Business Development Manager

  I joined HBS in its first year of launch and participated in the major markets including MIPTV, MIPCOM to develop network and international partnership. Developed a long term relationship with major producers in Europe and US and made successful deals to procure 3 year programs.

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  P&G

  Oct 1998 - Nov 2000

  Financial Analyst

  Brand Financial Analyst of Northeast Asia / Finance & Accounting• Hair Care Brand Financial analysis (Competitive Analysis, Channel Analysis, NPV/Sensitivity/VAR analysis for initiatives)• GL & Cost control for Hair Care Korea • Budgeting / Profit Forecasting and on-going monitoring of Brand activities

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  Diamond Ogilvy

  Jan 2000 - Aug 2005

  Finance Manager

  Provided financial analysis to CEO,CFO and Regional HQ. I joined the firm when it was acquired by WPP from Hyundai Group to implement global reporting system and integrate financial function. Performed business analysis to decide upon profitability of business units and lead business restructuring working with HQ including spin-offs,new venture acquisitions, closing of unprofitable units. • Monthly/Annual Closing & Statutory Reporting• Reconciliation between Korean GAAP and US GAAP• In charge of Compliance with SOX / internal and external audit• Supervising Accounting/Treasury/TAX• Budgeting / Monthly and Quarterly Profit forecasting/cash flow forecasting• Financial Reporting to HQ Show less

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  Daum Communications

  Nov 2005 - Jan 2007

  Internal Audit Director

  Reported to Audit committee. Daum is a leading IT company having more than 1,000 employee in Korea and Lycos in US and branches in Japan and China. I initiated Internal audit process to comply with the new regulation and lead enterprise level risk assessment to identify potential business risks and prepare controls to mitigate them. - Launched a CSA ( Control Self Assessment ) System. - Provided comprehensive reviews and testing of the business cycles - Prepared the flowcharts of Processes and controlled activities. Identified key risks involved in the - processes and provided cost effective solution to mitigate the risks. - Performed comprehensive risk assessment of corporate level and put corporate risk profile in place. Show less

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  A&E Television Networks

  Dec 2006 - Jan 2008

  Head of Programming / Joongang Broadcasting Company THC

  Head of History Channel ( affiliate of AETN ).Being in charge of Programming, Productions, Marketing of The History Channel in Korea.

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  Burson-Marsteller

  Jan 2008 - Oct 2011

  Finance Director

  Burson Marsteller is a global PR agency under WPP. Working with HQ, implemented internal audit system, timesheet reporting and analysis system and performance evaluation tool. Nominated as a member of " commercial negotiation group ", which shared information and provided tools and analysis to lead negotiation with clients. - Works with commercial leaders to drive improved performance and negotiate with clients- Accounting, Auditing, Financial Planning and Management. - Identified and assessed profitable business ventures for M&A- Established alliances with Tech firms, AD Agencies- Shaped internal growth strategies- Formed a Digital Marketing Club and launched annual digital marketing conference Show less

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  Grey Group

  Aug 2011 - Jun 2012

  CFO

  Reported to CEO and Regional CEO, CFO. Grey is a global advertising agency under WPP and I moved from Korea as intra-group transfer to re-shape the firm and strengthen its back office function. Fixed problems with the systems, processes and historical data including intra-group transactions and trained Finance and HR team. - Lead M&A, Business Integration, Launch of a JV - Shaped internal growth strategies and aligned with Global leadership team - Accounting, Auditing, Financial Planning and Management, Maintaining Sarbannes-Oxley compliance working with internal & external auditors - Participated in the Task Force team to integrate accounting softwares of all agencies in Asia under WPP as BU leader - Negotiated with clients on terms and lead successful contract renewals - Trained the Finance function and implemented timely and accurate financial information sharing system, allowing the best resources to focus on analysis to support strategic and commercial operations which adds value Show less

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  WATATAWA

  Jul 2012 - Jan 2020

  COO

  COO of a strategic communications firm WATATAWA. WATATAWA is a Singapore-based management and communications consultancy with resources and capabilities in Asia's leading markets including Singapore, Hong Kong, Philippines and Seoul. I work with partners and - Works with commercial leaders to drive improved performance and negotiate with clients - Ensures business decisions are grounded in sound financial analysis - Provides analysis and insight to prioritize allocation of resources - Identify talent requirement, manage universities and professional networks to recruit good talents. and negotiate employment terms - Implemented 360 degree appraisals, self assessments and goal setting routines - Perform Annual budgeting, quarterly forecasting & monthly reporting and annual tax return, auditing, governmental filing - Identified and utilized tax saving grants,programs - Actively involved with Corporate Marketing, Product Development - Created management awareness of working capital requirements. Established controls & procedures to optimize cash performance. - Introduced Client Profitability analysis to ensure closer match between fees and client servicing Show less

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  Contenta Inc

  Jul 2015 - now

  Founder of Contenta, contents marketing solution in Korea for Brands

  • CEO

    Jul 2020 - now

  • Founder

    Jul 2015 - now
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  Corebeat

  Mar 2025 - now

  Chief Research Scientist