Kristie Murphy

Experience

• 

  St Bonaventure University Office of Financial Aid

  Feb 2012 - May 2014

  Clerical Assistant

  -Assisted students with financial paperwork

• 

  Buffalo Hearing & Speech Center

  Dec 2014 - Jun 2015

  Marketing Assistant

  -Assisted with planning and managing the annual Good Vibrations Gala -Published email newsletter and utilized social media to create more awareness of services -Created the program for the Gala and the program for the Golf Classic utilizing InDesign

• 

  WNY United Against Drug & Alcohol Abuse

  Jul 2015 - Apr 2017

  Communications Coordinator

  -Published monthly email newsletter campaigns -Maintained website and created a blog within the site -Increased social media presence on Facebook and Twitter-Coordinated the Drive Against Drugs Golf Tournament, netting $25,000 in revenue-Created marketing materials & delivered presentations on social media to local parents -Communicated with the media to publish news stories

• 

  Del Lago Resort & Casino

  May 2017 - Jul 2021

  -Onboarded, coached, and supervised a team of Specialists and Coordinators-Managed relationships with advertising and digital marketing agencies-Managed direct mail and email campaigns for monthly promotions-Collaborated with departments to create and maintain property signage-Submitted purchase orders and track marketing spend-Determined best use of social media channels; leading strategy, creative direction, execution and analysis -Suggested website edits for user accessibility and optimization -Managed mobile app development and retention of over 20,000 users -Assisted with professional video and photo shoots -Collaborated with DraftKings Inc. on opening of retail sportsbook Show less -Managed the brand's online presence -Created and executed content for social media channels including Facebook, Instagram, Twitter, YouTube, Pinterest, Yelp + TripAdvisor-Responded to guest reviews in timely fashion + curated social media reports -Managed Digital Advertising Campaigns with third party agency-Coordinated Email Campaigns utilizing Mail Chimp -Managed Monthly Financials Log for Marketing Department-Managed Marketing Collateral from creative requests to purchasing-Coordinated Direct Mail Show less

  • Marketing Manager

    Jun 2019 - Jul 2021

  • Social Media Coordinator

    May 2017 - Jun 2019
• 

  Butler/Till

  Jul 2021 - now

  -Lead a team who creates and executes paid social media campaigns; performing optimizations based on performance goals and measurement frameworks-Develop best in class paid social strategies and tactical plans tailored for new and existing clients-Research new vendors and tactics; maximizing ROI for campaigns through targeted ad placement and audience segmentation-Establish organization-wide social media best practices-Author thought leadership material and present on platform capabilities Show less

  • Channel Manager, Programmatic

    Jan 2025 - now

  • Channel Manager, Paid Social Media

    Jul 2021 - Jan 2025