Budhaditya Saha

Experience

• 

  Monet Perfumes Pvt. Ltd.

  Dec 2009 - Jan 2010

  Intern

  Sales Experience

• 

  Carrier Midea India

  May 2013 - Jul 2013

  Intern

  Thorough knowledge and experience was gained in the management of Carriers after sales service network. Exploration into a customer database of around 150 customers, to judge the satisfaction with after sales service.

• 

  Vodafone

  Mar 2014 - Jun 2015

  Relationship Manager

  > Manage Primary and Secondary Revenue Channels for Vodafone BusinessChannel Partners.> Manage and build relationships across complete retail base in the city todevelop key retail partners.> Design marketing schemes (quantity purchase scheme, QPS) to increaserevenue share by identifying and understanding customer needs. (NewAcquisition, Porting & Tertiary Sales Push).> Design incentive schemes for high revenue earning channel partners fromdesignated Marketing and Sales budget.> Compile sales information into one monthly report to be presented atquarterly meeting with major stakeholders.> Answer in-depth client questions and resolve issues the major internal andexternal stakeholders are unable to.> Have daily / weekly and monthly performance review discussions withBusiness Partners to ensure ROI viability and maximum marketpenetration. Show less

• 

  Amazon

  Nov 2015 - now

  • Autonomously drive marketing campaigns, building and driving traffic to high quality content.• Own our lead generation funnel for brand owners to learn more and easily convert into sales leads.• Develop a strategy to improve our targeting and sales productivity.• Drive automation activities to improve our conversion through lead nurturing initiatives.• Define related goals and report on progress as well as operational campaign and project metrics.• Liaise with local program teams to plan and execute activities that help them become more efficient.• Identify other marketing channels, pilot their usage and optimize resource allocation.• Collaborate with other internal marketing and product teams to find synergies and improve awareness of our brand protection services. Show less > Research, identify, evaluate, rationalize, and help identify business opportunities for Partner Support team. Recommend new ideas and approaches based on interactions with the clients. o Worked in tandem with the quality team to organize training programs and improve disbursal accuracy by 80 BPS (Q3-Q4 ’18) o Developed standardized blurbs for most frequent Partner Queries so as to decrease overall average handle time by 1:46 minutes. o From ’17 to ’18, improved Positive Response Rate (Customer Satisfaction Metric by 423 BPS. Done after deep dive into customer dissatisfaction reasons. Reduced associate level errors (controllable errors). o Trained Associates and developed and SOP for calling clients. Using a standard structure improved Response Rate by 297 BPS in Q3-Q4, 2017.> Avid member of GEMBA initiative which emphasizes on a targeted approach to solving problems at the fundamental operation level.> Conduct Training Sessions for Associates, Advisors and Supervisors on various topics from Soft Skills, Excel Patshala, Presentation Skills and Coaching and Feedback. (Project IGNITE & Endeavor).> Provide individual coaching and weekly one-on-ones that focuses on improving customer satisfaction.> Oversaw all aspects of several client accounts, including all communication and interaction, placing orders, and making sales.> Provides floor support and feedback to Associates on e-mail contacts with a focus on improving productivity and quality of the team.> Conduct daily startup meetings and share process updates. MOMs of each session to be sent within the hour to solidify the discussion and have chronological backup of all discussions and expectations.> Handle, negotiate and de-escalate situations with clients on a daily basis.> Maintain operational service levels in line with the global Partner Support network. Show less

  • Marketing Manager II

    Sept 2022 - now

  • Marketing Manager

    Sept 2019 - Sept 2022

  • Team Leader

    Nov 2015 - Sept 2019