Talk to sales Try for Free
Ricardo Afonso

Ricardo Afonso

PR & Press Manager

Followers of Ricardo Afonso2000 followers
location of Ricardo AfonsoFaro, Faro, Portugal

Connect with Ricardo Afonso to Send Message

Connect

Connect with Ricardo Afonso to Send Message

Connect

  • Timeline

  • About me

    Marketing & Communications Manager na Conrad Algarve

  • Education

    • Universidade Autónoma de Lisboa

      1998 - 2002
      Licenciatura Comunicação Institucional

      Activities and Societies: Organização do Seminário "De Gutemberg ao 3º Milenium"

  • Experience

    • Algarve Tourism Board

      Jul 2002 - Nov 2003
      PR & Press Manager

      Coordination of communication agencies, Press releases, Spokesperson for the President, Monitoring press trips to national and foreign journalists to the Algarve, Press Conferences organization and press reporting from all events promoted by the Algarve Tourism Board. www.visitalgarve.pt

    • Algarve Promotion Bureau

      Dec 2003 - Mar 2011

      Planning and management of the marketing budget for the Algarve Key Products (SUN & SEA, GOLF, MICE, RESIDENTIAL TOURISM, HEALTH & WELNESS | Strategic planning and development of international communication (On and Offline) campaigns to promote the Algarve; Definition and coordination of rebranding campaigns (ex. Algarve Europe's Most Famous Secret or Algarve Feel the Energy, etc..) | Approval and management of media plans | Coordination of international public relations agencies in UK, Holland, Spain and Germany | Coordination of all marketing materials | Communication management for internal market | Preparation of press releases | Editorial coordination and production of content for the Algarve Promotion Bureau magazine | Website management. www.algarvepromotion.pt Show less Responsible for strategic planning, budget management and execution of promotional activities in the following markets: Spain, United Kingdom, Netherlands, Russia, Poland, Czech Republic, Hungary, Canada, USA, among other emerging markets. Algarve representation in main international trade shows (ex. WTM, FITUR, ITB, Vakantiebeurs, MITT Moscow, Fiets & Actief, Holiday World, etc ...) | Organization of seminars, road shows and workshops with the Algarve trade and international agents | Organization and monitoring of Press and Fam trips | Destination presentations | Negotiations with Tour Operators and Air Companies towards tourism flux increment for the Algarve. Show less

      • Marketing & Communication Director

        Jan 2007 - Mar 2011

      • Senior Market Manager

        Dec 2003 - Dec 2006

    • CS Group - Hotels and resorts

      Mar 2011 - Dec 2013
      Marketing & Communication Director

      Responsible for the marketing department of the CS Group, which includes Web development team, E-Commerce/E-marketing, Social Media, CRM, Marketing and Production Design, Communication and Public Relations. Planning and managing the marketing budget. Strategic and central branding coordination of all CS Hotels in Portugal (Algarve, Madeira, Lisbon, Alentejo, Douro) among other products owned by the CS Group (Real Estate, Golf Courses, Health Clubs, Aviation). Campaigns development strategies to support and increase sales performance. www.cshotelsandresorts.com Show less

    • Conrad Algarve

      May 2013 - Aug 2014
      Marketing Manager

    • Hilton Worldwide

      Sept 2014 - Jul 2015
      Cluster Sales Manager Luxury & Golf - Portugal and Spain

      Cluster Sales Manager Luxury & Golf - Iberian PeninsulaRepresenting:- Conrad Algarve- Double Tree by Hilton Lisbon - Fontana Park- Hilton Garden inn Sevilla- Hilton Madrid Airport- Hilton Diagonal Mar - Barcelona

    • Conrad Algarve

      Aug 2015 - now
      Marketing Manager

  • Licenses & Certifications

  • Honors & Awards

    • Awarded to Ricardo Afonso
      Hilton Marketing & E-Commerce Person of The Year 2018 Europe Middle East & Africa Hilton Hotels & Resorts May 2019 Hilton Luxury Division:"...Ricardo has brought together luxury hotels’ Marketing teams across the EMEA luxury region, establishing a culture of openly sharing ideas and Best Practices by creating a luxury marketing group and ensuring everyone is part of a wider team with a common mission. Ricardo has led the Luxury Suites project at hotel level, providing valuable feedback to the agency designing the (upcoming) luxury suites website, customer insight, recommendations to optimise user… Show more Hilton Luxury Division:"...Ricardo has brought together luxury hotels’ Marketing teams across the EMEA luxury region, establishing a culture of openly sharing ideas and Best Practices by creating a luxury marketing group and ensuring everyone is part of a wider team with a common mission. Ricardo has led the Luxury Suites project at hotel level, providing valuable feedback to the agency designing the (upcoming) luxury suites website, customer insight, recommendations to optimise user experience and tips on how to create powerful story-telling, that is key for the luxury audience. He is very active in global projects, always available to be the pilot hotel..." Show less