Lars H. Larsson

Experience

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  HP

  Jun 2002 - Sept 2010

  Value Area Category Manager at Hewlett-Packard (HP) in the Personal Systems Group – holding country qouta on revenue and margin $ responsibility for high end PC products (Workstations, Thin clients and Retail Point of Sale) in Denmark. Areas of responsibility; ensure and grow country revenue and gross margin $. Creating and executing on sales strategies, from business plans I made every fiscal half year. Make sure the forecasting is matching the needed volume. Analyzing sales figures and building a sustainable and profitable mix of product portfolio in the Danish market. Educating Internal and External HP sales force, to set the direction of sales force focus. Participating in closing of deals at costumer site at all levels. Developing new business opportunities and new partners to grow business. Show less

  • Workstation Category Manager

    Jan 2007 - Sept 2010

  • Area Category Manager

    Sept 2005 - Jan 2007

  • Business Unit Pricing Consultant

    Jun 2002 - Dec 2005
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  Dell

  Oct 2010 - Nov 2012

  Client Product Manager

  Support the Danish og Finnish PLE salesforce, in addition to that, I also supported the Norwegian and Swedish equivalent PLE salesforce, from Jan 2011 until June 2011. Deliver tools and train PLE salesforce within Dell on commercial clients and keep up to date on competing products.Make sure that new products were launched and a clear message was delivered to all relevant sales, both internally as well as externally.Participate in costumer meetings at all levels and work as subject matter expert and hereby provide solutions for the customer. Develop regional trainings material on relevant Commercial client products. Support sales in larger tenders and make sure sales had a view on roadmaps and followed guidelines in a transition phase. Show less

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  IBM

  Dec 2012 - Dec 2014

  Nordic Sales Product Manager

  Nordic Run Rate Leader at IBM SystemX group. Driving the Run Rate business on X86 and High Volume Storage products across Nordics. With a close collaboration with distribution follow plays and develop the Run Rate business in all 4 countries. Develop Run Rate business together with distributors and report to EMEA management on the progress of this. Act as support for Distribution in specific deals, and make sure the given deals was closed and executed.

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  Lenovo

  Jan 2015 - Aug 2015

  Channel Sales Manager
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  HP

  Aug 2015 - Sept 2018

  Area category manager

  Areas of responsibility are to focus on Commercial desktop products and expand the marketshare on these products. Besides owning the products and the country quota (revenue & margin), there is also a subject matter expert task in this role, and being support for internal and external sales as well as drive New Product Introductions. Making sure the quarterly plans are made and executed, plans that would contain areas such as optimizing the mix (including attach), making sure the distribution business is optimized, knowing the top accounts and top partners and following up with account managers and channel account managers on the opportunities with their accounts. Building knowledge on the products both internally as well as externally with partners. As the owner of a commercial product, I am also responsible of making sure the unit forecasting is accurate, this done in close collaboration with finance controllership and sales management, based on funnel reports and historical data. I am acting as a support function for sales in large tenders, large account everyday business when my expertise help is needed at customer visit, ranging from making sure that the platforms is transitioned successfully, or acting as subject matter expert with the customer and furthermore support sales when orders needed follow up or escalation at factory level. Show less

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  CopenX

  Feb 2019 - Oct 2019

  Interim Consultant - Sales and Business Development
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  Apendo AB

  Oct 2019 - Apr 2020

  Sales Manager
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  Nets Group

  Oct 2020 - now

  Sales Manager