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Valeria Loera

Valeria Loera

Junior Designer

Followers of Valeria Loera708 followers
location of Valeria LoeraMonterrey, Nuevo León, Mexico

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  • Timeline

  • About me

    CX Senior Manager / Strategist Consultant

  • Education

    • Copenhagen Institute of Interaction Design

      2015 - 2015
      Summer course Foundations on Interaction Design Summer course

    • Tecnológico de Monterrey

      2002 - 2007
      Bachelor in Industrial Design

    • Tecnológico de Monterrey

      2002 - 2007
      Master in Industrial Design and Product Innovation Industrial and Product Design

      Activities and Societies: Swiming, yoga, hiking

  • Experience

    • Made Innovation

      Jan 2007 - Jan 2010
      Junior Designer

      - Design Projects: laboratory equipment, brand design and user experience for local companies.- Manage start to end projects, from gathering customers’ needs to delivering the project.

    • Expomex

      Jan 2007 - Jul 2007
      Junior Designer / Intern

      Develop printed and digital usability guides for products.

    • Tecnológico de Monterrey

      Jan 2012 - Dec 2018

      Courses: Ethnographic Research and Design Methods, Foundations of Design, Design Language, Advanced Design Projects, Strategic Design.International Technology special project with Japan´s government. - Planning of student’s curricula- Opening of international Exchange programs- Solving students’ needs and problems- Coordinating and executing local exhibitions- Talent attraction

      • Associate Professor

        Jul 2014 - Dec 2018

      • Industrial Design Career Director

        Jan 2012 - May 2016

    • C37

      Jan 2015 - Aug 2018
      Entrepeneur

      C37 is a design studio focused on product development and new material experimentation.Project ManagementCustomer follow-upFinance and legal areaManufacture of products

    • Grupo Rotoplas

      Sept 2018 - Nov 2024
      CX Senior Manager / Strategist

      Responsible of 3 areas: Customer Insights, Strategic Design and Customer Centric Culture. Together with my team we:- Define and execute the Voice of the Customer program in all Business Units and Countries (10 Business Units, 5 Countries and Central America as a region)- Implement and operate the Rotoplas Insight Center in collaboration with Business Intelligence team.- Guide workshops with different areas to create Customer Journey Maps, Persona Profiles and Service Designs.- Design the methodology for ideation sessions to shape the different initiatives being addressed in the next years.- Coordinate CX committees.- Help internal areas to design a better employee experience- Guide and implement qualitative field studies for every initiative that impacts the customer experience. Show less

  • Licenses & Certifications

    • User Experience Certificate with UX Management Specialty

      Nielsen Norman Group
      Oct 2018
      View certificate certificate

  • Honors & Awards

    • Awarded to Valeria Loera
      Best product design a! diseño May 2016 Selected as "Best Product" 2016 by one of the most recognized design magazines in the country.
    • Awarded to Valeria Loera
      Acción: Reacción y Materia Abierto Mexicano de Diseño Oct 2013 Selected as part of the national design exhibition at Mexico City. In collaboration with another colleague, we presented a series of images that explored the body as a white canvas and body architecture as a new language for design and art.

  • Volunteer Experience

    • Coordinator of "Idea Movil" project

      Issued by Tecnológico de Monterrey on Jan 2015
      Tecnológico de MonterreyAssociated with Valeria Loera