
Ipek Aydemir

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About me
Regional Sales Operations Manager | Data Analytics | Advisory Services | Sales Incentives | Compensation | Resource Management | GTM Strategy | CRM Management
Education

Yildiz Technical University
2004 - 2009Bachelor's degree FACULTY OF ECONOMICS AND ADMINISTRATIVE SCIENCES Economics and International Relations 3.5Honour Degree

Regent's University London
2009 - 2010IELTS 7
Experience

IBM
Mar 2010 - Oct 2021• Owning Cloud & Cognitive Go-To-Market model for Middle East and Africa region that has large-scale impact on IBM sales force and business performance• Owning end to end resource deployment and incentive compensation process across all software units, providing deep data analysis and actionable strategic insights to reinforce high performance culture• Strong business partnering with IBM senior Sales Leadership/ HR / Finance / Global Sales Incentives teams on GTM strategies, headcount management and affordability, quota deployment, customer segmentation etc.• Driving a common global incentives process to support the sales teams, fairly and accurately compensating from business results and accelerate business growth through business performance• Managing the territory coverage model design and deployment, quota assignment, and the strategy alignment across all software units for Middle East and Africa region• Driving IBM transformation projects and execution in Middle East and Africa and bridge between strategic vision and operational readiness • Operational support for C&C Licensing (Compliance) business by managing auditor budgets, billings, accruals, POs and forecast, Licensing roadmaps and pipeline Show less • Identifying opportunities and creating sales pipeline with a focus on IBM Cloud portfolio • Lead generation and deal qualification through marketing campaigns and digital channels• Carrying sales quota and driving revenue from green field accounts• Responding to a high volume of inbound new business prospect calls and proactively contact via outbound calling in support of sales and marketing campaign initiatives• Engaging with various client cohorts (C-level, IT, LOB)• Communicating with prospects in a consultative selling environment and creating a digital community• Developing a social presence through social media to drive interest and leads Show less • Accelerate IBM growth by advising and enabling senior Sales Leaders to define client coverage strategies, optimize sales territories, and maximize seller productivity• Managing incentive compensation design-to-deployment, gain alignment with executive stakeholders• Preparation of financial data for generating quota workbooks; quota analysis and adjustments• Create optimal territories based on revenue aspiration and business-unit specific guiding principles• Providing quarterly business insights and reviews of compensation design effectiveness and attainment and recommend changes based on findings• Providing ad-hoc and regular analytical support to IBM executives and leadership teams (alerts, deep-dives, data cleansing)• Driving operational excellence by creating effective communication and collaboration with IBM Center of Excellence, Finance, HR, Legal and Sales teams Show less • Leading Hardware and Cross Business Operations functions in Turkey• Facilitating cadence meetings and management system• Developing collaborative relationships with key stakeholders across the company and represent Sales Operations in complex cross-functional / leadership discussions• Monitoring progress of key initiatives and priorities by meeting regularly with key stakeholders to track results and challenges; ensure that commitments and priorities are being executed• Acting as Trusted Advisor to senior business leaders for all sales management supported activities• Delivering business performance insight with pipeline management and revenue forecasting• Productivity and financial performance gap analysis to improve sales results and analyzing win/loss trends and other key metrics to provide insights and recommendations• Integrate client satisfaction throughout the sales management system to improve growth and/or client experience• Execution of sales model programs and driving org-wide adoption of changes to strategy and operational processes Show less
Cloud MEA Sales Operations, Strategy and Incentives Leader
Nov 2018 - Oct 2021Cloud Digital Sales Business Development Rep
Mar 2018 - Nov 2018Sales Operations, Coverage & Incentives Advisor
Jul 2014 - Mar 2018Sales Operations & Transformation Advisor
Mar 2010 - Jul 2014

Beyond Limits
Oct 2021 - Apr 2023EMEA Sales Operations ManagerBeyond Limits is a pioneering Artificial Intelligence engineering company creating advanced software systems that go beyond conventional AI. Established in 2014 based in California- USA, which most importantly incorporates 45 proven technologies from Caltech and NASA Jet Propulsion Lab into advanced AI solutions, hardened to industrial strength. Beyond Limits is helping companies solve tough, complex, mission-critical problems and transform their business.• Running core operations/business cadence connected to operating processes and tools for effectively managing Europe, Middle East and Africa organization• Supporting sales teams to achieve assigned targets through successful pipeline management and revenue forecasting• Facilitating weekly management forecast meetings and articulating data-led strategic recommendations on business metrics to key stakeholders• Managing annual/quarterly planning processes, including development of business and financial plans, operating models, resource allocation and market segmentation• Acting as Finance Controller for the EMEA region, understand and monitor all financial metrics and expenses in cooperation with Global Finance and local authorities• Driving continuous improvement, automation, and self-service of insights consumption for the sales teams with tools (e.g. salesforce.com), reporting and training• Partnering with Global Finance, Marketing, HR and Sales teams to drive alignment and collaboration on the execution and achievement of key business goals Show less

Temenos
May 2023 - nowRegional Operations Manager, Middle East and Africa
Licenses & Certifications
- View certificate

Cognitive Practitioner
IBMNov 2019 - View certificate

Disruptive HR in a Cognitive Era - Essentials
IBMOct 2020 - View certificate

MEA Stellar Program
IBMSept 2020 - View certificate

Data Science Foundations - Level 1
IBMJun 2018 - View certificate

Enterprise Design Thinking Practitioner
IBMSept 2020 - View certificate

MEA Elevate Women Leadership Program
IBMFeb 2021 - View certificate

Google Data Analytics Certificate
CourseraMar 2022 - View certificate

Foundation of Project Management
GoogleAug 2021 
IBM Agile Explorer
IBMSept 2017- View certificate

IBM Virtual Collaborator
IBMAug 2020
Honors & Awards
- Awarded to Ipek AydemirSpeed of Light Award IBM 2020
- Awarded to Ipek AydemirMEA Cloud & Cognitive Software Recognition Award IBM 2019
- Awarded to Ipek AydemirMEA Cloud Recognition Award - Apr 2017
Languages
- enEnglish
- tuTurkish
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