Rob LaFronz, SPHR

Experience

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  Kwasha Lipton, LLP

  Jan 1993 - Jan 1996

  Benefit Services Manager

  Manage the start-up and development of a benefits outsourcing Call Center. Directed the administration of 26 clients, including several Fortune 500 companies. Services encompassed all aspects of defined contribution and defined benefit plans.• Achieved a client retention rate of more than 97% by utilizing strong project management and relationship building skills.• Reduced average call response time by 90% through cross-training strategies leading to a multi-dimensional, empowered workforce.• Successfully implemented a multi-facility disaster recovery program for the company’s showcase client. Show less

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  Strange Brew, LLC

  Jan 1998 - Jan 2003

  Owner / Founder / General Manager

  Created a unique café and developed a successful business through passion, creativity and business acumen. Sold the business for a profit after achieving personal and professional goals.• Established start-up infrastructure, secured financing, developed operating procedures and managed all financial aspects of a business that was profitable from the first year of operations.• Utilized exceptional communication and leadership abilities to build a dynamic sales team with superb customer service skills that produced average annual revenue growth of 15%.• Spearheaded business development opportunities and implemented community and vendor relation programs, increasing sales by 10%.• Managed human resource generalist functions including recruiting, training, development, compensation and employee relations counseling for staff of 15. Show less

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  ADP

  Nov 2004 - Dec 2007

  Relationship Manager

  Managed the overall service experience of a portfolio of national account clients with outsourced payroll, benefits and human resource services, and revenue exceeding $5 million. Managed cross functional projects from Implementation through ongoing Client Services while providing leadership and business consulting expertise in the application of best practices. Negotiated long-term client contracts, fee structures and performance metrics for complex client relationships. • Utilized exceptional client service skills to develop long-term relationships with executive-level client and vendor contacts, increasing client referenceability by 500% and directly leading to new business revenue of $750,000 annually. • Increased existing book of business revenue by $600,000 by identifying and converting business development opportunities with key decision makers.• Achieved a 100% client retention rate while being hand-picked to manage high-profile, at-risk clients. Show less

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  University Diagnostic Institute, Winter Park

  Jul 2008 - Sept 2011

  Chief Operating Officer

  Provided oversight and leadership to medical imaging center staff. Identified process inefficiencies and improved Operational effectiveness to drive record revenue and profits. Managed payer and vendor relations and negotiated favorable contracts to optimize profits and surpass growth objectives. Hired, trained and developed highly motivated staff with a focus on continuous improvement.• Drove operational initiatives in conjunction with cost-cutting measures to achieve a 110% increase in profit with a 51% increase in revenue.• Directed day-to-day operations and strategies, focusing on measurable goals and service level milestones that produced a 60% increase in referrals and a 74% increase in through-put. Show less

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  Morneau Shepell Ltd (acquired Ceridian Health & Welfare Services)

  Jan 2012 - Jun 2016

  Manager, Client Services

  Directed the operations and overall service experience for a portfolio of national accounts with outsourced Human Capital Management solutions. Areas of focus include: Health & Welfare; Payroll; COBRA; Reimbursement Accounts; ACA / Compliance; Operations; Sales and Implementation Support

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  Oasis Outsourcing

  Jun 2016 - Jul 2019

  Regional Service Director

  In a PEO environment, directed a team of Client Relationship Managers to achieve company-best retention results while managing a portfolio of over 950 clients, representing $20mm in revenue and 26,000 worksite employees. Areas of focus include: HR Consulting; Health & Welfare Strategy; Payroll Administration; ACA / General Compliance; Operations; Sales & Implementation Support • Collaborated with Sales and Operations to create a culture of accountability, maximizing client experiences and profitability • Lead complex conversations around service transformation, marrying business needs with strategic products and solutions• Cultivated impactful relationships with internal and external stakeholders to drive retention and portfolio growth• Created best-practice service delivery tools and processes for successful implementation of products & services to drive additional revenue and reinforce the company value proposition Show less

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  ExtensisHR

  Oct 2022 - now

  • Senior Director, Benefits & Client Sponsored Plans

    Jan 2025 - now

  • Director Human Resources Services

    Oct 2022 - Jan 2025