Marcelo Fernandes

Experience

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  GBM Tech & Control

  Sept 2021 - Jul 2024

  Experience in leading and managing cross-functional teams, focusing on operational excellence and delivering exceptional results. Working with agile methodologies and design thinking, I optimized processes and enhanced project outcomes, always guided by customer needs and strategic alignment of solutions.Key Achievements:Team Leadership: Managed a highly collaborative development team, fostering a cohesive work environment focused on delivering high-quality solutions.Workflow Management: Orchestrated Kanban boards to optimize workflows, increasing productivity and project transparency.Agile Methodologies: Implemented agile practices for iterative development, resulting in greater efficiency, shorter timelines, and continuous value delivery.Design Thinking: Applied design thinking principles to identify and solve complex problems, generating innovative, user-centered solutions.Customer Engagement: Closely monitored client operations, proactively addressing critical issues and needs.Requirements Alignment: Conducted detailed evaluations of client requirements, ensuring that developed solutions met expectations.Application Validation: Played a key role in application validation, overseeing rigorous testing and securing successful client approvals.My role as a Product Owner extended beyond management, encompassing strategic vision and hands-on leadership. With a focus on customer satisfaction and process optimization, I contributed to the success of projects and the building of strong, lasting partnerships. Show less As a UI/UX Designer, my passion lies in creating interfaces that go beyond aesthetics, delivering memorable and user-centered experiences. With an agile and collaborative approach, I leverage a wide range of skills to tackle design challenges and create solutions that balance functionality and emotion.Core Competencies:User-Centered Design: Integration of human-computer interaction principles to develop intuitive, engaging, and accessible interfaces.Agile Methodologies: Application of methodologies like Scrum, Kanban, and Scrumban to streamline the design process and ensure fast and consistent deliveries.Multidisciplinary Collaboration: Proactively working with diverse teams, valuing synergy to create innovative solutions that meet user needs.Front-End Development: Bringing design concepts to life through HTML and CSS, connecting creative vision with technical implementation.Design Thinking: Strategic approach to solving complex problems, breaking down challenges, and turning them into practical, user-centered solutions.Prototyping and Wireframing: Use of tools like Adobe XD and Figma to create wireframes, interactive prototypes, and usability testing, ensuring an iterative and validated design process.Customer Experience Focus: Developing engaging journeys from concept to product launch, prioritizing end-user satisfaction.Product Strategy Insight: Combining design and product management skills, offering a holistic perspective that bridges visual design and business strategy.Effective Communication: Ability to articulate ideas and collaborate with stakeholders, ensuring that design aligns with everyone's expectations.My career is driven by the belief that design sits at the crossroads of creativity and technology. I have a proven track record of delivering interfaces that not only work but also delight users and add value. I am committed to continually exploring new trends and practices to create impactful experiences that improve people's lives. Show less During my time as a software development and UX/UI design intern, I had the opportunity to dive into the dynamic world of programming and design, contributing to meaningful and innovative projects. My responsibilities encompassed a variety of roles, all focused on creating engaging and high-quality web solutions.Key Activities:Developed web applications using advanced technologies such as Angular and TypeScript, implementing interactive and functional features to enhance user experience.Integrated UX thinking into the design process, focusing on optimizing usability and creating intuitive interfaces that captivated users.Actively collaborated with the design team by creating detailed UI/UX designs on the FIGMA platform, ensuring accurate visual representation of proposed solutions.Took part in design discussions and reviews, contributing ideas and insights to enhance the aesthetics and functionality of interfaces.Collaborated with developers and designers to ensure consistency and proper implementation of design elements in the final products.This experience provided me with a comprehensive view of the web development cycle, from conception to implementation. I learned the importance of combining solid technology with a user-centered approach, creating products that not only function well but also visually captivate. Show less

  • Product Owner JR III

    Feb 2024 - Jul 2024

  • Product Owner JR I

    Nov 2022 - Feb 2024

  • Designer UX/UI

    Mar 2022 - Nov 2022

  • Software Development & UX/UI Design Intern

    Sept 2021 - Mar 2022
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  IPORT Solutions

  Jul 2024 - now

  Product Analyst

  Extensive experience in product analysis and management, with a strategic role in developing and executing roadmaps, aligning solutions with customer needs and market demands.Key Responsibilities:Roadmap Management: Lead the planning and management of product roadmaps, prioritizing features and improvements based on market demand and customer feedback, ensuring deliveries align with company goals.Product Analysis: Conduct in-depth analyses to identify opportunities for innovation, optimizations, and new features, focusing on delivering products that meet or exceed user expectations.Presentation Development: Create clear and impactful product presentations that highlight features, competitive advantages, and market strategies, tailored for customers, internal teams, and stakeholders.Customer Feedback Collection: On-site visits to interact directly with customers, focusing on collecting feedback for ongoing adjustments and enhancements, ensuring the product meets the end user's needs.Product vs. Market Study: Conduct market analyses to evaluate product positioning, understand industry trends, and identify growth opportunities, optimizing development and launch strategies.Achievements:Continuous Improvement: Implemented enhancements based on feedback, resulting in products better tailored to customer needs and increased satisfaction.Strategic Alignment: Optimized the product roadmap based on market studies, leading to more precise and competitive launches.Customer Engagement: Strengthened customer relations through visits and feedback sessions, ensuring the product evolves according to market expectations. Show less