Patrick Chenliadi

Experience

• 

  Skystar Ventures

  Oct 2020 - Dec 2022

  Member of Program
• 

  VISITORY INDONESIA

  Jan 2021 - Dec 2022

  Visitory Indonesia is a real time travel agent (tour guide) startup-based company in tourism/travel industry.

  • CMO

    Feb 2021 - Dec 2022

  • Co-Founder

    Jan 2021 - Dec 2022
• 

  PT. Rudy Agung Agralaksana (RAAL)

  Dec 2021 - Jun 2022

  Tax Accounting & Sales

  PT. Rudy Agung Agralaksana (RAAL) is one of the largest oil palm companies and plantations in Indonesia, and largest in Sumatera, Jambi.Internship Grade : A+

• 

  Orang Tua Group

  Jan 2023 - Jul 2023

  Brand Marketing

  Brand handled : FulloKey Achievements: -Increase the market share in wafer stick industry to become the largest in Indonesia general trade market (Based on Nielsen report).- Successfully developed NPD and NPL for the longest wafer stick commercially in market. (Recognized by Museum Rekor Indonesia/MURI with 40cm).- Led the team with new positive source of managerial and projection for day-to-day team work efficiency.

• 

  CHIEF

  Jul 2023 - Aug 2024

  Assistant Brand Manager

  Internally ABM acting Brand Manager, responsible to managing 3 category business units:-) Personal Care, Hair Care & Grooming, Perfume and Coffee Bean Products - 30 SKU all product categories (FMCG).-) Retail Barbershop (6 Branch Chief Barbershop).-) Retail FnB-Coffeeshop (3 Branch Chief Coffee & Roasters).Report directly to Owner as Chief Marketing Officer (CMO) also.Key Achievements:-) Took brand ownership and provide new vision and strategies for Chief Hair Caviar by executing a product value added/USP attributes campaign as the refreshment in new communication.-) Marketing initiatives to brand rejuvenation for 4oz pomade and caviar with P&P internal and appeal the masses objective strategies.-) Grew brand power index for chief as the top of mind modern-classic pomade.-) Became the top 3 brand on Tokopedia in male hair grooming category of products.-) Led and developed end-to-end (E2E) the 360 collaboration plan in various channels (ATL/BTL - offline & online) with Tokopedia, Evos E-sports, Gudang Garam, Erha Skincare, Disney, and Marvel.-) Crafted & built the brand propositions and crystallized consumer insights to be translated into the right communication with consumer-centric point of decision.-) Led the creative team (in-house & agency) digital marketing and e-comms to developed marketing strategies to boost brands awareness and consideration to forward customers purchase willingness & ensuring the objective communication/campaign framework for all channels. Show less

• 

  PT. Prambanan Kencana

  Jan 2024 - now

  International Business Development Supervisor

  An International Business Development Supervisor is a key role in driving the expansion and growth of a company's business operations in international markets. The position involves managing and overseeing business development activities across multiple countries or regions, identifying new opportunities, and ensuring the company successfully enters and grows within global markets.Key Achivements:- Handle the valuable business project with Chagee Indonesia, to supply creamer for their signature item menu as exclusively to all their outlets in Indonesia (50+ target outlets)- In a year (including all procedures), successfully developed and launched 7 new prominent international - local brand (15 Product Items). Such as Tous Les Jours, Dr. Oetker, The Belgian, Bungasari Flour, Flechard, Vandermoortele, Oatly, Mr. P.- Additionally, achieved a total sales and scale of business growth until 70% compared to the previous year, with a remarkable threefold increase in sales volume. Show less