Phalguni Banerjee

Experience

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  EarlySail

  Jun 2011 - Jul 2011

  Software Intern

  Interned as Software Quality Tester and Developer trainee. Projects involved:*Quality testing for applications on Blackberry phones*Project on Google Map

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  IMT Nagpur

  Jun 2012 - Feb 2014

  Member - Placement Committee
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  NIIT Technologies

  Apr 2013 - Jun 2013

  MBA Marketing Intern

  Interned in the Digital marketing B2B framework of NIIT Technologies. The project involved understanding the parts of the framework that included content marketing, inside sales, website, social media, result measurement and lead nurturing. Further, the project focused on content writing for marketing their in-built solutions to target companies and nurturing leads through emails and calls.

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  HDFC ERGO General Insurance

  Jul 2014 - Jan 2017

  I was involved in the planning of digital and offline advertising campaign of HDFC ERGO with some of the biggest media agencies in India. Key Projects:• Led the advertising campaign #OfficeMyHome focused on LinkedIn. This won the National Awards for Marketing Excellence 2017 ‘Best use of LinkedIn’.• Channeled the social media posts of HDFC ERGO Insurance Awareness Award Junior Quiz 2016 on social media sites through Social Kinnect which won HDFC ERGO the National Awards for Marketing Excellence 2017 ‘Best use of Social Media in Marketing’.• Interacted with insurance product heads of HDFC ERGO while handling the company's Community portal, a discussion forum where users engaged in asking and resolving queries about general insurance products and service.• Produced five key assets for HDFC ERGO:*Community portal video.*Brand Cube Logo for adaptions on future AVs and TVCs.*TVC Production focused on Health Insurance (#AbTakeItEasy).*Motivation and Health Product AVs for sales managers.• Responsible for maintaining sales data for the digital and offline campaigns using Google analytics.• Handled the online advertising campaign planning for HDFC General Insurance (previously L&T Insurance) from November 2016. Show less

  • Marketing Manager

    May 2016 - Jan 2017

  • Business Analyst

    Dec 2014 - Apr 2016

  • Management Trainee

    Jul 2014 - Dec 2014
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  Reliance Capital | Reliance Group

  Dec 2017 - May 2019

  Specialist Brand Marketing - Reliance Health Insurance

  As a Brand Marketer, I was instrumental in creating strategy and marketing plans during the pre-launch and launch phase of digital first health insurance company in India.• Implemented creative requirements for Through the Line (TTL) campaigns for Digital Media, Social Media, Online Sales and Direct Sales Channels for brand activation and business growth.• Led an internal launch event ‘Method & Madness’ and ‘Guts & Glory’ for the first 325 employees at Goa.• Implemented content and design requirements for the flagship product ‘MORE Health Insurance’.• Conceptualized and planned Above the line (ATL) campaigns for brand growth through TV, OOH, Radio and Print.• Implemented content strategy for the company website, blog, partner websites and customer communications across touch points.• Handled distinguished campaigns to drive recruitment and training for Direct Sales, Distribution and Online Sales Channels.• Led support in planning internal training events and drive launch campaign for an award winning Customer Care service in India.• Conceptualised, planned and executed campaign to have 3000+ network hospitals on board. Show less

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  Nimbu Mirchi Nimbu Ad Flicks Pvt. Ltd.

  Jun 2020 - Mar 2022

  Marketing Consultant

  As a Marketing Consultant, I worked as Digital Brand Marketer and Content Manager for the award winning financial talk show "Manage Wealth with Divya Tusnial" @managewealthshow. I supervised the Digital Marketing, Branding and Content Management division for the agency. I have worked with various insurance brands for omni-channel marketing collaterals.

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  ID Medical

  Mar 2022 - Jan 2024

  Social Media Specialist