Michelle Ngo

Experience

• 

  Los Alamitos Eyecare Optometry

  Mar 2020 - Oct 2021

  Receptionist & Optometric Assistant

  - Front desk work such as managing patient schedule, receiving phone calls, and welcoming patients- Performed pre-testing such as autorefraction and retinal photos- Aided patients in choosing frames- Managed the flow of optical jobs coming in and out of the office

• 

  Borahae Events

  Aug 2021 - Nov 2021

  Marketing Intern

  - Committed to a project-based position that organized fun and engaging events meant to bring together the K-pop community- Conceptualized and designed graphics/marketing content to be posted on Instagram, Facebook, and Twitter for multiple events at a time, including in-person and online events- Attended weekly team meetings to discuss brand consistency, creative direction, and marketing strategies with department heads- Posted and scheduled content using applications such as Facebook’s Creator Studio and Twittimer- Wrote copy meant to inform and streamline the event experience for 600+ attendees Show less

• 

  Victoria’s Secret & Co.

  Aug 2021 - Dec 2021

  Community Outreach Coordinator | PINK Campus Rep Team

  - Reached out to local Long Beach businesses and other brand ambassadors for cross-branded partnerships and event sponsorships, funding brand awareness events on/off campus

• 

  Pulse Percussion, Inc.

  Oct 2021 - May 2022

  Social Media Coordinator

  - Created and maintained social media schedules across the group’s Facebook, Instagram, Twitter, and Snapchat - Captured content and updated all channels in line with visual direction (attended on-site events, competitions and weekly practices; posted and scheduled content using Meta’s Creator Studio)

• 

  HYTE

  May 2022 - Jul 2024

  - Spearheaded collaborative efforts with the marketing team to refine strategies aimed at optimizing the customer journey and enhancing conversion rates.- Generate high-quality written content tailored for various digital platforms, including company websites, newsletters, blogs, and other marketing assets.- Monitored paid ad campaign performance and return on investment across diverse platforms, ensuring maximum impact and efficiency.- Collaborated with the creative team to maintain on-brand and relevant online media and campaign assets.- Experience with an array of web analytic tools such as Google Ads, Google Analytics, Meta Business Suite, Salesforce Marketing Cloud, and TikTok Business Center to glean actionable insights and drive informed decision-making. Show less

  • Digital Marketing Manager

    May 2024 - Jul 2024

  • Digital Marketing Specialist

    May 2022 - May 2024