Mahmud Akhtar In Remembrance

Experience

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  Unilever

  Jan 1979 - Jan 1987

  Group Product Manager

  Governed by the principle of management by rotation (MBR), the Company groomed my skills in sales, market research and product management over a period of more than 8 years. Was also trained to prepare and write annual operating plans (AOP) and marketing plans for respective product groups. Overall responsibilities included group product management of personal care products – Fair & Lovely Cream, Signal Toothpaste, Organic Shampoo and Impulse Deodorant.Reporting to Director Marketing.

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  DHL

  Jan 1987 - Jan 1991

  Country Manager Marketing

  DHL Pakistan (Pvt.) Ltd.Leading Company in the express-package market with a global network spread over 200 countries. In joint-venture collaboration with local partners, the Company over the years has grown into a semi-large organization. Still number one in the world, DHL relishes a global market share of 40% with revenues over $9.5b.Focus of the company is fast changing towards heavier shipments. In mid-nineties it added Mega, Jumbo and HPX to its product mix achieving greater depth in the market and widening its market potential.Key task was to improve Company’s market share and profitability. Based on significant achievements in the international business, additional responsibility of handling TCS marketing was also assigned in.Major attainment during the tenure was strengthening of both the brands-DHL and TCS- in terms of greater market penetration, profitability and re-positioning of TCS into the consumer market.Reporting to Managing Director. Show less

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  FedEx Express

  May 1991 - Jul 1997

  COO

  FedExA global organization by character, the Company is the largest in U.S. air express market and second to DHL world-wide with a market share of 28% handling 250,000 shipments daily. Last reported revenue -$24b. Relatively new in Pakistan, FedEx has made quick penetration into the market in last few years with its licensee- Gerry’s International.The Company stepped into the domestic air express market in ’96 and is now the agent of U.S; UK & Indian Embassy in Pakistan for carrying visa applications.Joined the Company as General Manager – Marketing & Operations and was assigned the role of C.O.O. Major contribution in the first two years was an increased market share from a meager 5% to 38%. Overall responsibility was to lead the Company both quantitatively and qualitatively to optimize profits and attain market leadership.Reporting to Managing Director. Show less

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  Brand Image

  Jan 1996 - now

  A Marketing consultancy providing services in Branding, Advertising, Publicity and Consumer Insights.The company provides marketing consultancy to new launches. From Product development, Naming, developing logos and Somatic Markers, Sales structuring, Distribution networking to finalizing Business Plans.Develop Marketing strategies based upon Neuro Marketing concepts. This is transforming consumer insights into building a brand & its communication.Shaping Authority, Solution, Icon, Cult and Lifestyle brands. Strengthening weaker into powerful brands. Positioning and re-positioning Pharmaceutical brands.Designing and executing full ATL, BTL and 360 degree campaigns with Publicity. Monitor efficacy of Media Plans.Conduct workshops-local & Int’l-for middle and senior management in Brand communication, Creativity in Advertising and Marketing Management. Major responsibility is to lead the Company profitably. Show less

  • CEO

    Jan 1996 - now

  • Corporate Trainer

    Jan 1996 - now
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  Institute of Business Administration, Karachi

  Jan 2001 - now

  Visiting Faculty

  Teaching at IBA as a visiting faculty focusing on Brand Management, Advertising & Neuro Marketing.