
Carlos Silvares

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About me
Senior Partner @ UOTZ | MBA, Early Stage Investment
Education

Escola de Engenharia Mauá
1989 - 1994Bachelor of Science - BS Mechanical Engineering
The Wharton School
2000 - 2002Master of Business Administration - MBA Marketing
Experience

Accenture
Jan 1994 - Nov 1997Consultant
Jan 1995 - Nov 1997Consultant
Jan 1994 - Jan 1997

Booz & Company
Jan 1997 - Jan 2000Consultant
Booz Allen Hamilton
Jan 1997 - Jan 2000Senior Consultant
A.T. Kearney Ltd.
Jan 2001 - Jan 2001Summer Associate
Itaú Unibanco
Jul 2002 - Mar 2010I directed operational, financial, strategic, and commercial development initiatives of the retail bank. I was an instrumental contributor in defining the strategy for the high income client segment and transition action plan of Itaú and Unibanco. I consolidated and streamlined post-merger directives for one new high income segment with Itaú, including the service model, incentives model, commercial planning, and process improvements of the Products and Credit units. Furthermore, I designed, developed, and deployed the strategy for retail bank commercial planning, including process redesign, labor capacity, incentives, and definition of target benchmarks. Led, empowered, and coached 45 cross-functional staff and 1,200 external professionals to acquire new business, client relationships, and revenue generation of R$5B+ per year. Successfully integrated the marketing strategy to maximize profits across a client base of 1.7M individuals. Drove the initiative that secured 95K+ retiree accounts within 3 months. Project-managed a New Retail Service Model Project for Unibanco, with an operating budget of RS120M+. Navigated the complex politically charged environment, raising client service quality and deliverables. Designated Segment Leader chosen to present to diverse audiences on achieving target goals and benchmarks. Exibir menos
Retail Bank Superintendent
Jul 2002 - Mar 2010Superintendent
Jan 2002 - Jan 2010Superintendent of New Distribution Model
Jan 2004 - Jan 2007Superintendent of Low Income Segment
Jul 2002 - Jan 2004

WALMART DO BRAZIL
Jan 2010 - Jun 2012Strategic Planning and M&A DirectorIn this position, I was the primary leader of strategy development to collaborate with C-Suite leaders for continued corporate growth positioning. I was tasked with special projects across operations, such as format strategy, profit optimization, and centralizing of production. Executed the Value Proposition Project, revitalizing retail and wholesale formats. Facilitated the International WM Board Meeting in Brazil with 25 international executives. Conceptualized and prioritized tools that tracked, analyzed, and reported CEO-led initiatives. Exibir menos

DAN – DENTSU AEGIS NETWORK (Cosin Consulting)
Jan 2012 - Jul 2017Consulting DirectorIn my role as Consulting Director, I delivered global Strategy and Innovation projects for high-value clientele. I supervised assignments across Operations, HR, and Commercial departments. Additionally, I assessed existing operations, identified areas for improvement, closed gaps, issued corrections, and implemented process and productivity enhancements across diverse segments including, but not limited to: Retail, FMCG, Financial Services, Automotive and Airlines. I forged and fostered strategic relationships. Introduced process improvements that bolstered efficiency. Expertly advised and managed a client base of 30+ clients with $2M+ USD in annual consulting fees. Exibir menos

DAN – DENTSU AEGIS NETWORK
Jul 2017 - Jan 2018Vice President – Business DevelopmentIn this position, I was the leader of integrated client solutions and delivery teams for 13 companies across the DAN Group. Streamlined data, communications, and analytics. I executed full life cycle project management of 8 critical, digitally enabled initiatives: Establishment an MVP for a B2C sales channel for a leader in home and car assistance. Marketing Mix Modeling to support data-driven decisions for a nationally recognized, mall operator in Brazil. Authored the Loyalty Program Business Plan and mobile app prototype for an emerging Swedish-Chinese automotive brand targeting millennials in urban hotspots across Asia, Europe, and the USA. Drafted a direct sales channel for a home and office delivery unit of a popular mineral water company. Offered key UX/UI opportunities for a construction materials digital company, including content management, demand-supply matching, and overall operational improvements. MVP of a sales channel and cooperative media buying model for a prominent make-up brand. Authored the Macro Business Plan for implementation in Mexico for a Brazilian Securities broker. Rolled out an Innovation Program for a mainstream beer brand. Exibir menos

AssistCare Serviços de Saúde
Jan 2018 - Jan 2019Business Development DirectorStatutory and Board Director

Hospital E Casa De Repouso Sainte-Marie
Jan 2018 - Jan 2019Business Development DirectorStatutory Director

Patria Investments
Jan 2018 - Jan 2019DiretorI was the principal strategist of P&L optimization and overseer of Brasil Senior Living with its three conjoined entities in the healthcare industry: Cora Residencial, Sainte-Marie, and AssistCare. I spearheaded new business development initiatives, product launches/development, and cultivation of key partnerships and relationships. Appointed as Interim CFO position from June 2018 to January 2019. Co-Leader of Brasil Senior Living with the CEO.

BSL Saúde
Jan 2018 - Jan 2019Business Development DirectorStatutory Director

Cora Residencial Senior
Jan 2018 - Jan 2019Business Development Director
Logun Ventures
Jan 2019 - nowFounding PartnerA Logun seleciona e desenvolve empresas de alto potencial, em early stage, aportando estratégia, gestão e capital para acelerar seu crescimento e atingir viabilidade econômica. A Logun também conduz agendas de inovação de negócios junto a empresas consolidadas, contribuindo ativamente para seus programas de transformação. Logun selects and develops high potential companies, in an early stage, providing strategy, management and capital to accelerate growth in order to achieve scale and economic viability. Logun also conducts business innovation agendas with consolidated companies, actively contributing to its transformation programs. Exibir menos

Independent
Jul 2019 - nowBusiness Development Executive and Early Stage Investor
UOTZ
Jan 2020 - nowSenior Partner at UOTZLidero um time que capacita as empresas para otimizarem suas estratégias de mercado e a jornada de seus consumidores. Nossa metodologia comprovada descreve e mapeia todos os pontos de contato, trazendo dados e ideias que se consolidam em decisões táticas e estratégicas para os nossos parceiros. São mais de 3000 testes acontecendo mensalmente e mais de 1000 estudos gerados anualmente.
Licenses & Certifications
- View certificate

Entrepreneurship Strategy - Core Experience
Wharton InteractiveOct 2021 - View certificate

Exponential Finance
SingularityU BrazilSept 2019 - View certificate

AI for Business
Wharton OnlineMar 2022 - View certificate

Programming for Everybody (Getting Started with Python)
CourseraMay 2019 - View certificate

Python Data Structures
CourseraJun 2019
Languages
- enEnglish
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