Laura B.

Experience

• 

  Town & Country Honda

  Jan 2003 - Jan 2006

  Front Desk Receptionist

  Tasks included customer relations, organization of files and information, answering and relaying phone calls, taking detailed messages, as well as taking on other responsibilities necessary to running the business (stock and inventory, parts search, learning software program, logging data, handling cash and payments, car detailing, booking appointments, etc.)

• 

  Heather's Pet Centre

  Jul 2009 - Aug 2014

  Manager

  - Managed all aspects of the retail business, including material ordering, merchandise organization, scheduling of business employees, financial responsibilities (cashier duties, preparation of bank deposits, organization of product information, inventory, etc.), social media advertising, and animal care. - Took optional product information and sales training through Hagen University (certificates available upon request).

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  McMaster University

  Sept 2012 - May 2013

  Graduate Teaching Assistant

  - Organized and coordinated materials and information to create interactive and informative teaching sessions for multiple weekly classes, containing 16 – 18 students each. - Assisted students in learning proper communication strategies, including presentation and essay-writing techniques; assessed student progress and encouraged growth of skills and understanding.

• 

  Rolf C. Hagen Inc.

  Dec 2012 - Jul 2014

  Sales Detailer

  - Advertised and promoted Nutrience products at various in-store placements and special events. - Provided detailed information to clients about products, addressing their particular needs and informing clients about pet nutrition requirements and the benefits of Nutrience products. - Self-managed personal sales tactics, organization, and methods for approaching, engaging, recognizing and addressing particular needs in clients in order to ensure they receive and learn about the best products to fulfill their pets’ needs. Show less

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  Self-employed

  Jan 2013 - Dec 2014

  Freelance Editor

  - Edited for print publication: novel, Ceasarea (2014), author Nerissa McNaughton- Edited for print publication: novel, Chasing Pigeons - 2nd Edition (2013), author Rechell McDonald

• 

  I'm Write

  Oct 2013 - now

  Content Writer, Editor, Manager

  - Editing: editing for content, keyword optimization, grammar/punctuation, and F-pattern visualization for SEO blogs, articles, web content, and for print and online publications such as Business in Edmonton, Business in Calgary, and Canadian Funeral News- Manager: managing and scheduling submissions of multiple writers, prioritizing to effectively fulfill tight deadlines, and submitting to coworking project platforms (Basecamp, Teamwork)- SEO writing: writing white hat, organic search result content including blogs, articles, and specialized website content for clients locally and abroad- Other writing tasks: interviewing businesses on relevant issues to create compelling features for monthly print and online publications Show less

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  Dalhousie University

  Jun 2017 - May 2019

  - December 2018-April 2019 – Research Assistant, SSHORE (Social Sciences and Humanities Oceans Research and Education) - Teaching Assistant work includes leading (in some cases multiple) sections of 15-30 students in the following courses: - September 2017-April 2018: English 1000 (2 sections) – Introduction to Prose and Fiction - January 2017-April 2017: English 1050 – Pulp Fiction - January 2017-April 2017: English 1010 – Introduction to Prose and Fiction - September 2015-April 2016: English 1000 T04 – Introduction to Literature - September 2015-April 2016: English 1000 T09 – Introduction to Literature - September 2014-April 2015: English 1000 T10 – Introduction to Literature Show less

  • Graduate Research And Teaching Assistant

    Sept 2014 - May 2019

  • Course Instructor

    May 2018 - Jun 2018

  • Course Instructor

    Jun 2017 - Jul 2017
• 

  Modest Tree

  Aug 2019 - Oct 2021

  Based in Halifax, Modest Tree is an award-winning modelling, training, and simulation company. We leverage our extensive industry experience and our leading XR technologies to create advanced digitalization solutions for global OEMs and Defence leaders who are looking to future-proof operations with modernized, immersive processes.

  • Director of Public Relations and Marketing

    Jan 2020 - Oct 2021

  • Marketing Coordinator

    Aug 2019 - Jan 2020
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  BeyondTrust

  Nov 2021 - now

  Sr. Marketing Content & PR Manager