Sophia Harrell

Experience

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  Summit by White Mountain

  Jan 2015 - Jan 2015

  Sales Intern

  Assisted the VP of Sales at Summit by White Mountain during trade shows, managing logistics and supporting client interactions. Gained hands-on experience in sales operations and event coordination in a fast-paced retail environment.

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  Galileo Learning

  Jan 2016 - Jan 2019

  Team Leader

  Started as a summer intern assisting with activities and extended care at Galileo Learning before being promoted to Team Leader. Led a group of 20 five- to six-year-olds for two summers, managing conflict, ensuring safety, and creating an engaging camp experience.

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  The Little Gym International, Inc.

  Jan 2018 - Jan 2019

  Camp Leader

  Led gymnastics camp sessions for 20-40 campers ages 5 to 10 at The Little Gym, ensuring a fun, safe, and engaging environment. Managed group activities, guided skill development, and fostered teamwork through structured play and instruction.

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  McFarlane Promotions

  Jan 2019 - Jan 2019

  Public Relations & Events Intern

  Supported the execution of major public events at McFarlane Promotions, including San Diego Restaurant Week and city-wide block parties. Assisted with press release writing, media outreach, event logistics, and coordinating with participating restaurants.

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  Radd Interactive

  Jan 2020 - Jan 2021

  Search Engine Optimization Analyst

  Radd Interactive is a digital marketing agency with professional services in search engine optimization, search ads, and paid media marketing. - Managed SEO strategies and content creation for 22 clients across platforms like Squarespace, WordPress, Wix, and NetSuite, driving measurable online visibility improvements.- Conducted comprehensive SEO audits and implemented targeted optimization strategies, resulting in increased organic traffic.- Collaborated cross-functionally to ensure content consistency with brand identity and marketing goals. Show less

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  Seamgen

  Jan 2020 - Jan 2020

  Marketing and Sales Intern

  Wrote targeted marketing emails and conducted A/B testing to optimize engagement at Seamgen. Created social media content, designed graphics, sourced relevant articles, and collaborated with engineers to align marketing with technical insights.

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  North San Diego Business Chamber

  Jan 2020 - Jan 2020

  Marketing Intern

  Created graphics and managed social media scheduling for the North San Diego Business Chamber, enhancing member engagement. Assisted with writing weekly member emails and supported the CEO with various tasks.

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  North San Diego Business Chamber

  Jan 2021 - Jan 2022

  North San Diego Business Chamber is a regional Chamber of Commerce focusing on San Diego County north of I-8. The mission is to build vibrant communities through stronger commerce. Representing over 800 businesses and organizations.- Directed the hybrid San Diego Women's Week conference, achieving a record 900 registrations and executing 3 keynotes, 4 panels, and 50 exhibitor booths.- Managed corporate event planning and marketing strategies, aligning initiatives with broader organizational objectives.- Launched a college mentorship program by building partnerships with educational institutions, fostering leadership development.- Delivered proactive member engagement strategies, leading to increased retention and satisfaction.Coordinator for: -Emerging Leaders Network & Advisory Council (Monthly, September 2021 - March 2022) -San Diego Military Summit (August 2021) -San Diego Women's Week (March 2022) -Regional Connect Networking Events (Monthly, June 2021 - March 2022)-Lunchtime Virtual Connections (Monthly, June 2021 - November 2021) -Honoring Our Region's Heroes Awards Event (October 2021)-Celebration of Business Annual Awards Dinner (June 2021) Show less

  • Events, Marketing & Community Specialist

    Jan 2021 - Jan 2022

  • Events and Marketing Coordinator

    Jan 2021 - Jan 2021
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  Athena STEM Women

  Mar 2022 - Nov 2024

  Athena is a global women's advocacy organization that fast-tracks women in STEM through Leadership development, mentoring, and advocacy initiatives.In addition to the responsibilities as Program Director:- Secured 100% corporate partner renewals through relationship stewardship, ensuring program continuity and financial stability.- Expanded sponsorships and funding by identifying, pitching, and cross-selling new partnership opportunities.- Mentored and developed junior staff, aligning team efforts with organizational goals for greater impact.- Spearheaded the organization’s East Coast expansion, establishing a new regional hub and extending global reach. Show less - Designed and delivered 45+ social impact and leadership programs annually, engaging diverse audiences across live, hybrid, and virtual formats.- Created KPI dashboards to track performance metrics, including ROI, leading to data-driven program optimization.- Managed a $75k annual budget while generating $350k+ in revenue, demonstrating fiscal responsibility and strong ROI.- Surpassed registration goals with 3,000+ participants annually, strengthening community engagement and impact.- Led five program committees, guiding 100+ members to collaborate effectively and ensure program success.- Curated speaker content, facilitated preparation, and developed panel questions to ensure high-quality program delivery. Show less - Designed and delivered 45+ social impact and leadership programs annually, engaging diverse audiences across live, hybrid, and virtual formats.- Created KPI dashboards to track performance metrics, including ROI, leading to data-driven program optimization.- Managed a $75k annual budget while generating $350k+ in revenue, demonstrating fiscal responsibility and strong ROI.- Surpassed registration goals with 3,000+ participants annually, strengthening community engagement and impact.- Led five program committees, guiding 100+ members to collaborate effectively and ensure program success.- Curated speaker content, facilitated preparation, and developed panel questions to ensure high-quality program delivery. Show less

  • Director of Programs & Strategic Partnerships

    May 2024 - Nov 2024

  • Program Director

    Nov 2023 - May 2024

  • Program Manager

    Mar 2022 - Nov 2023
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  Nasdaq

  Nov 2024 - now

  Event Specialist

  Nasdaq is a financial technology company, rewriting the future of global economies and markets by unlocking capital and opportunities through technology, innovation, and expertise.- Orchestrate and execute up to 15 high-profile events per month at Nasdaq’s MarketSite, including Opening and Closing Bell Ceremonies, Analyst Days, and Investor Days, enhancing brand visibility and stakeholder engagement.- Lead the production of Nasdaq Bell Ceremonies that are featured on CNBC, Fox Business, and Bloomberg, coordinating with on-stage guests and behind-the-scenes teams to ensure the perfect network shot.- Collaborate cross-functionally with Catering, AV, Broadcast, and Creative teams to ensure flawless event execution and an exceptional attendee experience.- Cultivate and manage strategic relationships with clients, vendors, and internal stakeholders, driving revenue growth and expanding Nasdaq’s industry influence.- Host and facilitate VIP tours, walkthroughs, and photo opportunities, delivering top-tier client experiences while maximizing media exposure.- Oversee and coordinate Nasdaq’s Photo Op and Bell Viewings calendar, managing up to 20 confirmed requests weekly while balancing complex scheduling demands across multiple stakeholders. Show less