Lorelei Campbell

Experience

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  Girl Guides Victoria

  Jan 1998 - Jan 1999

  Public Relations Officer

  I worked at Guides Victoria (part of the Girl Guides of Australia) in the role of public relations as my first position upon graduation and working for a not for profit was a great lesson in creativity early on. Key responsibilities were media relations, organising events and assisting in the development of publications.

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  Alcoa

  Jan 1999 - Jan 2002

  Public Relations, Internal Communications and Community Relations (Various positions)

  I once again worked in various positions during my time with Alcoa. I began in Corporate Relations in a graduate position, largely looking after corporate publications and managing a database of key stakeholders. During this time I also assisted in internal communications across refineries and minesites on an as needed basis. I soon moved to Wagerup Refinery where I took up the role of Community Relations Officer, managing community consultation, media, sponsorship and stakeholder relations on behalf of the refinery. This included the management of numerous high profile issues for the company at the time. Show less

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  Transport for London

  Jan 2001 - Jan 2003

  Communications, Internal Communications, Stakeholder Comms (Various Positions)

  I held various positions whilst working with Tube Lines in London, England. I started working with London Underground and was involved in the internal communications campaign to transfer existing London Underground employees to Tube Lines under the Public Private Partnership for the Underground. I also worked in Project Communications for Tube Lines, which included community consultation and media liaison on key projects.

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  Curtin University of Technology

  Jan 2005 - Jan 2009

  Casual Tutor

  I worked at Curtin University as a sessional staff member teaching public relations units to undergraduate students. I loved working at Curtin and being able to share my passion for PR.

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  Soapbox Communications

  Sept 2008 - Dec 2010

  Principal Consultant & Owner

  Soapbox Communications was a boutique public relations and marketing communications consultancy - and my first foray into consultancy. As the Owner and Principal Consultant of Soapbox Communications I worked with a variety of clients to create and implement innovative PR and Marketing Communications strategies.

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  Louise Richardson + Associates

  Oct 2008 - Dec 2010

  Account Manager

  Louise Richardson + Associates was a boutique Public Relations consultancy providing a dedicated service to the Perth business, local government and not-for-profit sectors. As Account Manager, it was my job to look after a number of LRA's clients on a day to day basis.

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  Achieve More Online - Project Partner

  Jan 2009 - Jun 2018

  Partner & Presenter

  I was part of a dynamic group of seven businesses who formed a unique joint venture aimed at helping SME's with their online presence. This partnership saw me work with a larger to team to deliver expert online marketing services to clients - from Search Engine Marketing, Search Engine Optimisation, Web Development and Web Design - as well as online marketing training programmes. The Achieve More Online team also was involved in presenting online marketing workshops through various agencies. Show less

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  Soapbox PR

  Jan 2011 - Feb 2015

  Director

  Soapbox PR was an award winning boutique, full service public relations and marcomms agency. Soapbox PR represented a diverse number of industries and clients including those in the property, construction, infrastructure, not for profit, retail and health sectors. Soapbox PR was established in January 2011 as a merger between Soapbox Communications and Louise Richardson & Associates and together with my business partner we grew Soapbox into an amazing agency during its 4 year life, culminating in being named in the Top 10 WA PR agencies in the 2014 Business News book of lists and the 2014 winner of the Swan Chamber of Commerce Professional Services Award. Show less

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  Hola PR

  Mar 2015 - Feb 2020

  Director

  Hola PR was an award winning, boutique public relations and marketing consultancy based in Perth, Western Australia.Clients included LWP Property Group, Pindan, Red Nose, GIVIT, Barminco, Cranecorp Australia, Perth College, RealMark Coastal, Xceed Real Estate and daniel(ink).

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  The Raine Study

  Jul 2017 - Feb 2020

  Communications Manager

  The Raine Study is one of the largest successful prospective cohorts of pregnancy, childhood, adolescence and now early adulthood to be carried out anywhere in the world. My role saw me managing the strategic communications efforts for the study.

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  Brightwater Care Group Ltd.

  Mar 2020 - May 2023

  Communications Manager

  Brightwater is a leading not-for-profit provider of aged care, disability and retirement services that has been part of the Western Australian community for over 120 years.My role with Brightwater saw me managing the strategic communications efforts - both to enhance Brightwater's external reputation but to also lead internal communications for over 2600 employees across 24 different locations.I led Brightwater through the Covid-19 pandemic, setting up all communications channels, leading the communications and playing an integral part in the Pandemic Response Team. Show less

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  IABC Western Australia

  Mar 2023 - now

  Board Member
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  Hunter Communications Pty. Ltd.

  May 2023 - May 2024

  Agency Director

  Hunter Communications was an independent, Perth-based consultancy providing strategic communications solutions. Hunter offered the experience and expertise of a big agency with the speed, flexibility, creativeness and value of a boutique agency.The team at Hunter Communications specialised in strategic communications, reputation management and stakeholder engagement for clients which ranged from small local businesses to some of the nation's most recognised brands. Hunter’s approach was integrated, hands-on, creative, strategic and energetic. Our goal was to deliver great commercial and communications outcomes for our clients.As Agency Director I not only supported a wide range of wonderful clients on a daily basis, but also managed our consulting team and the day to day operations of the agency. Show less

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  Reflections

  Jun 2023 - now

  Board Member

  Established in 2015, Reflections is a not-for-profit reducing the impact of Asbestos on the community

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  Aurecon

  May 2024 - now

  Aurecon's Engagement and Change Advisory Team understands infrastructure, government, communities, stakeholder engagement and the way they fit together, combining local knowledge with global best practice. The result is smart and innovative methods for change management, communication and stakeholder engagement, and social benefit. ​The breadth and depth of experience across our team means that we offer a full suite of services from strategic planning through to implementation. ​We create custom methodology to suit the unique requirements of every individual project, grounded in Aurecon’s Principles. Our approach is a stakeholder-centric, inquiry-based discipline ensuring we focus on the right problems, gaining an understanding of stakeholder needs, and making informed, de-risked decisions to deliver exceptional outcomes Show less

  • Engagement and Change Advisory Practice Leader, Western Australia and Northern Territory

    Jan 2025 - now

  • Associate, Engagement and Change Advisory

    May 2024 - Jan 2025