Michael Massawe (Mike)

Experience

• 

  Banana Investments Ltd

  Sept 2010 - Jun 2013

  Depot Manager

  Banana Investment (was) the Tanzania's leading banana made alcoholic beverages and banana wines manufacturer based in Arusha. I started as a Marketing Officer in Sept 2010 responsible in executing sales and marketing activities under Dar es salaam depot which used to be a distribution centre for coastal areas (Dar es salaam, Morogoro, and Coast regions).January 2011, I was transferred to Morogoro town for a new depot opening and supervision. I was the officer in-charge for 2 years ensuring that we distribute (serve existing customers, look for new customers/stockists) and make company products available all over Morogoro region and parts of Dodoma region as per the company's defined RE. We (with a team of four people) managed to achieve more than 150% of our annual sales targets. In October 2012 I was transferred back to Dar es Salaam depot as the Depot In-charge responsible in leading a team on the ground for business development;-supervising and coaching Market Developers, Salesmen, Storekeeper, Depot Accountant, Depot Fleet officer and casual labourers Show less

• 

  SBC Tanzania Ltd. (Pepsi)

  Jun 2013 - Aug 2014

  Area Sales Manager

  • Implementing the RTM distribution model (DCs, Depot, MDRs, CRs compliance)• Ensuring availability of products and monitoring outlet range availability• Ensuring sales targets are achieved (Monthly, weekly, daily deployment)• Market brand penetration by researching, identifying, and capitalizing on market opportunities • Creating new outlets and maintaining the customers’ database• Enhance and maintain visibility• Conducting the Market Intelligence • Managing company’s assets Show less

• 

  Double A (1991) Public Company Limited

  Aug 2014 - Feb 2017

  CDE (Business Development, Sales and Marketing)

  Responsible in Business Development & Trade marketing to increase brand awareness, paper consumption, availability and increase market share of Double A Premium quality printing and photocopy paper;- • To streamline a well-defined Route to Market;- appoint and maintain distributors and other channel members in Tanzania, Burundi, Zambia, and Mozambique countries• To plan and implement marketing programmes to penetrate new markets/channel. • To find and maintain continued loyalty of converted customers who sell DA papers. • To plan and execute annual sales and marketing budget; KPIs include sell out - primary (shipments) and secondary sales, distribution (appoint new and convert channel members), range selling/SKUs, and run CMEs. • To gather information/conduct market intelligence on copy paper business in the territory • To execute and report all activities in the territory as scheduled by HQ team in Thailand. Show less

• 

  Colgate-Palmolive

  Mar 2017 - now

  Responsible for building and maintaining strong relationships with customers, driving sales growth, and ensuring the company’s products are effectively distributed and represented in the market. Key roles and responsibilities include:1. Account Management: Managing relationships with distributors, and other business partners to ensure that Colgate-Palmolive products are available and visible in the stores.2. Sales Target Achievement: Working towards achieving or exceeding sales targets by developing and executing sales strategies in collaboration with the broader sales team.3. Customer Engagement: Engaging with customers to understand their needs, providing solutions, and delivering excellent service to maintain long-term partnerships.4. Market Analysis: Analyzing market trends, consumer behavior, and competitors to identify opportunities for increasing sales and distribution.5. Promotion and Merchandising: Ensuring that Colgate products are properly displayed, promoted, and stocked in retail outlets, and that promotions are effectively communicated to both retailers and customers.6. Sales Forecasting and Reporting: Regularly forecasting sales performance and monitoring KPIs7. Cross-functional Collaboration: Working closely with Supply chain, BSBF, and Retail Marketing teams to align on strategies that drive product visibility, market share, and customer satisfaction.8. Problem Solving: Addressing any issues that may arise with customers, such as supply chain disruptions or product concerns, to ensure smooth operations. Show less

  • Customer Development Manager

    Oct 2024 - now

  • Customer Development Executive

    Mar 2017 - Sept 2024