Tamara Soroka

Experience

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  Manitoba Lotteries

  Jan 1993 - Jan 1999

  Volunteer Coordinator

  Coordination, training and supervision of adult volunteers for fundraising initiatives during casino events. Training and supervision of departmental staff and performed duties of Acting Manager when required. Assisted in development of standardized employee training and procedures manual for department resulting in more streamlined and thorough development of new staff.

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  The Loyalty Group

  Jan 2000 - Jan 2002

  Vacation Sales Consultant (Extra Mile Travel)
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  Goway Travel

  Jan 2002 - Jan 2003

  International Travel Consultant (US Retail Division)
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  Flight Centre

  Jan 2003 - Jan 2004

  International Travel Consultant
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  CAA South Central Ontario

  Jan 2004 - Jan 2011

  Travel Consultant

  • Consultation and sales of full-service travel products to province-wide clientele• 5 time “Rising Star Award” recipient for exceptional sales ($800 000 - $1M annually)• Effective communication using various media to present ideas imaginatively• High repeat and referral clientele resulting in annual sales increases of 10-20%• Development and delivery of standardized training program for new staff ensuring consistency and increased retention

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  University of Winnipeg

  Sept 2013 - Nov 2013

  Marketing and Communications Coordinator

  • Research, write and edit news releases, articles, web content and other promotional materials aimed at various internal and external audiences.• Develop and implement communication strategies for events and institutional priorities.• Implement and manage promotional activities in support of departmental and stakeholder priorities.• Consult with internal clients and make recommendations on marketing ideas, execution and budget allocations.• Coordinate graphic design and social media support• Work with the Director to develop and implement communication strategies for activities intended to enhance and promote intra-organizational communication. Show less

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  Travel Manitoba

  Jan 2014 - Apr 2021

  Media Content Specialist

  • Engage and build relationships with traditional and digital travel media at national and international media events, marketplaces and conferences. • Plans, organizes and creates professional, appealing itineraries for; and escorts national and international media on media tours promoting Manitoba’s tourism experiences; • Evaluate and respond to media trip requests• Collaborate with national and international media relations industry professionals, including managing relationships with Travel Manitoba’s media relations representatives in international markets• Connect with influential media outlets and journalists to pitch stories.• Forecast budgets and process expenses for media tour visits and familiarization trips.• Contribute partnership and editorial content for digital and social media channels.• Management of special projects including development and execution of editorial and creative requirements for national marketing initiative.• Provides time-sensitive editorial assistance and creative fulfillment to travel media in the development of Manitoba tourism-related publicity.• Monitoring, analysis and reporting of media mentions and publicity.• Writes, coordinates and develops communications tools for distribution to the consumer, government, business community, travel media, news media and the tourism industry. • Prepares creative content for marketing materials targeted at travel media including e-newsletter, story ideas and other marketing initiatives.• Assist in the implementation of the corporation’s annual communication plan to achieve specified objectives including news releases, speaking notes, industry events and awards.• Research, prepare and package corporate and industry development information to be distributed to consumer and industry stakeholders. Show less

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  Ironclad Properties

  Apr 2021 - Aug 2022

  Director of Marketing & Communications