Maria Alejandra Ospina

Experience

• 

  NielsenIQ

  Oct 2017 - Oct 2023

  -Ensure the quality of the information through corrective order methodologies.-Analyze and investigate the methodological questions reported by account executives from Central American countries.-Propose field research to find new market dynamics: sample definition, construction, data analysis and presentation of results.-Provide methodological support to the client and/or present research results. -Analyze and investigate the methodological issues from clients.-Ensuring the quality of the information through corrective order methodologies. -Leadership of two relevant projects for NielsenIQ Colombia.-Provide solutions to customer needs (innovation projects).-Analysis of coverage by industries and insights inferences for the Retail business in Colombia. -Support the market segmentation process for the Nutresa Company from the Data Science area: model validation and cluster profiling. Additionally, market analysis for traditional stores was carried out. -Support in the activities of the area, mainly those necessary for the fulfillment of the Enhancement Colombia project

  • Data Scientist - CAM

    Jan 2022 - Oct 2023

  • Msci Executive - Data Science Colombia

    Aug 2018 - Dec 2021

  • Junior Statistical

    Oct 2017 - Jul 2018
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  Alquería

  Oct 2023 - now

  Coordinadora de desarrollo comercial