Erica Hart

Experience

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  AQUA - GRILL

  May 2013 - Aug 2016

  Delivered social media influence across multiple platforms which have direct correlation with an increase in Aqua Grill’s overall operational success. •Developed strong communication skills through consistent interaction with customers, supervisors, and staff.•Learned to be organized and poised during high-stress situations while gaining the ability to make decisions quickly.

  • Social Media Marketing

    May 2016 - Aug 2016

  • Hostess

    May 2013 - Aug 2016
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  Zeta Tau Alpha Fraternity

  Aug 2016 - Aug 2017

  Assisted the head recruitment chair in efforts to teach and train new members of the organization the recruitment process. Aided younger members to help them achieve academic goals and track their academic performance.

  • Recruitment Leader

    May 2017 - Aug 2017

  • Academic Mentor

    Aug 2016 - May 2017
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  VENUS Fashion Inc.

  May 2018 - Aug 2018

  Digital Marketing Intern

  •Reported directly to the head of the digital marketing team while assisting the SEO division along with the paid and natural social teams gaining invaluable marketing experience. •Executed extensive competitive analysis across various websites to maximize click through/conversion rates for the company’s online advertisements. •Developed hard skills using market tools such as Google Analytics, Google Trends, Spredfast, Smartly, Facebook Business Manager and SEMRush.•Contributed to influencer marketing initiative by researching potential influencers through analysis of their existing social platforms. Show less

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  Southeastern Grocers

  Jul 2019 - Feb 2021

  Sourcing Analyst

  • Created strong relationships with internal stakeholders and external vendors to drive incremental value by providing support on cost and product quality initiatives.• Developed strategic structure and content for direct negotiations to drive competition and attain the best value/lowest risk option. • Performed extensive spend analysis on a multitude of private label projects, which assisted in obtaining $34M of cost reduction in 2020• Tracked and reported 30+ commodities and charged with weekly, monthly, and quarterly cost change mechanisms for all commodity driven items to be utilized by Merchandise and Finance leadership, as well as sending out a quarterly report company wide. Show less

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  Assembly Global

  Apr 2021 - now

  • Revised and optimized client social content strategies by leveraging visual storytelling and platform-specific tactics, driving over 1.1M video views and significantly boosting brand presence and engagement.• Conducted social media audits and leveraged emerging trends to optimize influencer campaigns and organic/paid content strategies, driving increased engagement, fostering stronger partner relationships, and delivering measurable results.• Managed influencer outreach and relationships for 4 key clients, optimizing campaign performance through data-driven strategies and cross-functional collaboration, ensuring alignment with brand objectives and maximizing engagement. Show less

  • Social Media Strategist

    Oct 2022 - now

  • Associate Manager, Social Media

    Apr 2021 - Nov 2022