Erica Hart

Erica Hart

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  • Timeline

  • About me

    Strategist, Social Media at Assembly Global

  • Education

    • Florida State University

      2015 - 2019
      Bachelor of Science - BS Marketing

      Activities and Societies: The National Society of Collegiate Scholars, Golden Key International Society, Phi Sigma Theta, The National Society of Leadership and Success, Women in Business Invitations to these societies are given to students who have a high academic standing of at least a 3.5 GPA or above.

    • Florida State University

      2017 - 2017
      Bachelor of Science in Marketing FSU-IP Study Abroad Spain in Valencia, Spain

      Activities and Societies: - Immersed in the Spanish culture, Catalan Language, and traveled to 6 countries and 8 cities in Europe. - Experienced many different cultures which aided in my ability to understand the difference in international markets. - Completed international business courses through the FSU university base in Valencia, Spain.

  • Experience

    • AQUA - GRILL

      May 2013 - Aug 2016

      Delivered social media influence across multiple platforms which have direct correlation with an increase in Aqua Grill’s overall operational success. •Developed strong communication skills through consistent interaction with customers, supervisors, and staff.•Learned to be organized and poised during high-stress situations while gaining the ability to make decisions quickly.

      • Social Media Marketing

        May 2016 - Aug 2016
      • Hostess

        May 2013 - Aug 2016
    • Zeta Tau Alpha Fraternity

      Aug 2016 - Aug 2017

      Assisted the head recruitment chair in efforts to teach and train new members of the organization the recruitment process. Aided younger members to help them achieve academic goals and track their academic performance.

      • Recruitment Leader

        May 2017 - Aug 2017
      • Academic Mentor

        Aug 2016 - May 2017
    • VENUS Fashion Inc.

      May 2018 - Aug 2018
      Digital Marketing Intern

      •Reported directly to the head of the digital marketing team while assisting the SEO division along with the paid and natural social teams gaining invaluable marketing experience. •Executed extensive competitive analysis across various websites to maximize click through/conversion rates for the company’s online advertisements. •Developed hard skills using market tools such as Google Analytics, Google Trends, Spredfast, Smartly, Facebook Business Manager and SEMRush.•Contributed to influencer marketing initiative by researching potential influencers through analysis of their existing social platforms. Show less

    • Southeastern Grocers

      Jul 2019 - Feb 2021
      Sourcing Analyst

      • Created strong relationships with internal stakeholders and external vendors to drive incremental value by providing support on cost and product quality initiatives.• Developed strategic structure and content for direct negotiations to drive competition and attain the best value/lowest risk option. • Performed extensive spend analysis on a multitude of private label projects, which assisted in obtaining $34M of cost reduction in 2020• Tracked and reported 30+ commodities and charged with weekly, monthly, and quarterly cost change mechanisms for all commodity driven items to be utilized by Merchandise and Finance leadership, as well as sending out a quarterly report company wide. Show less

    • Assembly Global

      Apr 2021 - now

      • Revised and optimized client social content strategies by leveraging visual storytelling and platform-specific tactics, driving over 1.1M video views and significantly boosting brand presence and engagement.• Conducted social media audits and leveraged emerging trends to optimize influencer campaigns and organic/paid content strategies, driving increased engagement, fostering stronger partner relationships, and delivering measurable results.• Managed influencer outreach and relationships for 4 key clients, optimizing campaign performance through data-driven strategies and cross-functional collaboration, ensuring alignment with brand objectives and maximizing engagement. Show less

      • Social Media Strategist

        Oct 2022 - now
      • Associate Manager, Social Media

        Apr 2021 - Nov 2022
  • Licenses & Certifications