Roz Sheldon

Roz Sheldon

Retraining

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location of Roz SheldonLeeds, England, United Kingdom

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  • Timeline

  • About me

    Managing Partner at Igniyte | Expert in Online Reputation Management and B2B Marketing

  • Education

    • Middlesex University

      1992 - 1996
      BA (Hons) Three Dimensional Design Industrial and Product Design 2.1
    • Tunbridge Wells Girls Grammar School

      1983 - 1990

      9 GCSEs, 3 A Levels

  • Experience

    • Hackney Community College

      Jan 2002 - Jan 2004
      Retraining

      Retraining in web design and development including software: Photoshop, Illustrator, Dreamweaver, Flash including Actionscript and Final Cut Pro. HTML, CSS and Java

    • Freelance web design/development

      Jul 2004 - May 2005
      Web Designer / Developer

      Various freelance projects including 2 month period at Kontraband.

    • YCN

      May 2005 - Aug 2006
      Project Manager

      Project management for a wide range of projects including the YCN Annual Awards and Exhibition and other creative projects with major brands including Orange. Included database management, website update and management and marketing of projects and new business.

    • Unit9 creative production

      Sept 2006 - Dec 2007
      Interactive Producer

      Delivery of high production and complex online experiences for high profile brands and top American and European agencies. Brands included Volkswagen, Häagen-Dazs, Philips Aurea, Carphone Warehouse / X Factor and Cravendale Milk and Vodafone.

    • Zip Design

      Jan 2008 - May 2009
      Production and Business Manager

      As a small boutique design agency with predominantly entertainment clients my role was to streamline and manage the studio workflow, introduce a digital capability to the business and generate new business leads. I also provided a full range of account handling, production, financial and administrative support.New business and marketing: - Developed and led the new business strategy resulting in new business wins with 19 Entertainment and 12 Million Children’s Charity.- Created and wrote targeted marketing and PR material. Stream lined the current database and e-marketing system. - Public Procurement: Identified opportunities and wrote tender documents.Studio management:- Streamlined day-to-day internal studio processes. Managed the workflow of an internal team of 5 and all external resources including web developers, photographers and print suppliers.- Provided digital expertise to enable Zip to expand their digital offering. Introduced web developers from my personal network of contacts.Project management and delivery- United Nations UNFPA: Y-PEER Brand Development and creation of brand guidelines and promotional materials. Liaised with project leaders in 30 European and Arab countries.- 19 Entertainment: Logo and identity re-brand including creation of motion graphics.- Universal Music, EMI and SonyBMG: Creative and integrated marketing campaigns for major music artists including The Saturdays, Tom Jones and McFly. Show less

    • Brass

      May 2009 - Apr 2012
      Digital Project Manager

      Primarily responsible for digital and integrated project delivery and processes, including change and quality control, reporting on efficiency of time and cost, clear project briefing, communication of issues and status’s along with post project reviews.Core clients and projects:- Managed multi faceted yearly campaigns with budgets of £100 - £400K for both Seven Seas and Glaxo including online media, email, video, diagnostic tools, games, product and e commerce sites and apps.- DCSF 200 page illustrated blueprint, animated videos and 3d rendered online careers quiz / diagnostic tool- BAFTA nominated game for BBC which included 4 day video and audio shoot at the BBC with CBBC puppets- Development and delivery of an online global packaging system for Unilever including full load and usability testing programme. Show less

    • Numiko Ltd

      Apr 2012 - Jul 2012
      Digital Project Manager

      Contract. Worked with the National Lottery Promotions Fund and their various stakeholders including Camelot and lottery fund distributing bodies to raise awareness of lottery funding and good causes. Responsible for agreeing the final contract, timelines and detailed budget split of £300 000 covering digital deliverables across 3 phases.

    • Logistik

      Jul 2012 - Feb 2014
      Project Manager

      Digital specialist. Client relationship and development along with multiple project delivery and measurement of success across all channels; digital, social, video, content, email and print.Core clients:Home Retail Group, BT, BBC,NHS – Leeds and York Partnership, Learn Direct and Aegis

    • Igniyte | Expert online reputation management for businesses, brands and individuals

      Mar 2014 - now

      Online Reputation Management. Managing Partner overseeing all client work with focus on developing client strategies and solutions..

      • Managing Partner

        Mar 2020 - now
      • Head of Client Services

        Mar 2014 - Mar 2020
  • Licenses & Certifications

    • PRINCE 2 Practioner

    • CIPR Accredited Practitioner

      CIPR – Chartered Institute of Public Relations
      Jul 2019