
Roz Sheldon
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About me
Managing Partner at Igniyte | Expert in Online Reputation Management and B2B Marketing
Education

Middlesex University
1992 - 1996BA (Hons) Three Dimensional Design Industrial and Product Design 2.1
Tunbridge Wells Girls Grammar School
1983 - 19909 GCSEs, 3 A Levels
Experience

Hackney Community College
Jan 2002 - Jan 2004RetrainingRetraining in web design and development including software: Photoshop, Illustrator, Dreamweaver, Flash including Actionscript and Final Cut Pro. HTML, CSS and Java

Freelance web design/development
Jul 2004 - May 2005Web Designer / DeveloperVarious freelance projects including 2 month period at Kontraband.

YCN
May 2005 - Aug 2006Project ManagerProject management for a wide range of projects including the YCN Annual Awards and Exhibition and other creative projects with major brands including Orange. Included database management, website update and management and marketing of projects and new business.

Unit9 creative production
Sept 2006 - Dec 2007Interactive ProducerDelivery of high production and complex online experiences for high profile brands and top American and European agencies. Brands included Volkswagen, Häagen-Dazs, Philips Aurea, Carphone Warehouse / X Factor and Cravendale Milk and Vodafone.

Zip Design
Jan 2008 - May 2009Production and Business ManagerAs a small boutique design agency with predominantly entertainment clients my role was to streamline and manage the studio workflow, introduce a digital capability to the business and generate new business leads. I also provided a full range of account handling, production, financial and administrative support.New business and marketing: - Developed and led the new business strategy resulting in new business wins with 19 Entertainment and 12 Million Children’s Charity.- Created and wrote targeted marketing and PR material. Stream lined the current database and e-marketing system. - Public Procurement: Identified opportunities and wrote tender documents.Studio management:- Streamlined day-to-day internal studio processes. Managed the workflow of an internal team of 5 and all external resources including web developers, photographers and print suppliers.- Provided digital expertise to enable Zip to expand their digital offering. Introduced web developers from my personal network of contacts.Project management and delivery- United Nations UNFPA: Y-PEER Brand Development and creation of brand guidelines and promotional materials. Liaised with project leaders in 30 European and Arab countries.- 19 Entertainment: Logo and identity re-brand including creation of motion graphics.- Universal Music, EMI and SonyBMG: Creative and integrated marketing campaigns for major music artists including The Saturdays, Tom Jones and McFly. Show less

Brass
May 2009 - Apr 2012Digital Project ManagerPrimarily responsible for digital and integrated project delivery and processes, including change and quality control, reporting on efficiency of time and cost, clear project briefing, communication of issues and status’s along with post project reviews.Core clients and projects:- Managed multi faceted yearly campaigns with budgets of £100 - £400K for both Seven Seas and Glaxo including online media, email, video, diagnostic tools, games, product and e commerce sites and apps.- DCSF 200 page illustrated blueprint, animated videos and 3d rendered online careers quiz / diagnostic tool- BAFTA nominated game for BBC which included 4 day video and audio shoot at the BBC with CBBC puppets- Development and delivery of an online global packaging system for Unilever including full load and usability testing programme. Show less

Numiko Ltd
Apr 2012 - Jul 2012Digital Project ManagerContract. Worked with the National Lottery Promotions Fund and their various stakeholders including Camelot and lottery fund distributing bodies to raise awareness of lottery funding and good causes. Responsible for agreeing the final contract, timelines and detailed budget split of £300 000 covering digital deliverables across 3 phases.

Logistik
Jul 2012 - Feb 2014Project ManagerDigital specialist. Client relationship and development along with multiple project delivery and measurement of success across all channels; digital, social, video, content, email and print.Core clients:Home Retail Group, BT, BBC,NHS – Leeds and York Partnership, Learn Direct and Aegis

Igniyte | Expert online reputation management for businesses, brands and individuals
Mar 2014 - nowOnline Reputation Management. Managing Partner overseeing all client work with focus on developing client strategies and solutions..
Managing Partner
Mar 2020 - nowHead of Client Services
Mar 2014 - Mar 2020
Licenses & Certifications

PRINCE 2 Practioner

CIPR Accredited Practitioner
CIPR – Chartered Institute of Public RelationsJul 2019
Languages
- enEnglish
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