Thomas Thien Le

Experience

• 

  Mikasa & Company

  Jun 1996 - Oct 2002

  Regional Visual Merchandising Manager

  Led visual merchandising efforts across 40+ retail stores, ensuring all locations adhere to brand standards and deliver consistent customer experiences.Directed new store openings and developing floor plans and visual concepts for all stores, contributing to a smooth transition and strong sales launch. Manage a team of 40 visual merchandisers, providing training, coaching, and high performance across multiple locations directly oversee the setup of seasonal and promotional displays, ensuring timely execution for peak shopping periods.Managed visual merchandising budgets and cultivated vendor relationships to source materials for displays. Show less

• 

  Geneva Watch Group

  Jun 2006 - Nov 2018

  District Merchandising Manager

  Led visual merchandising for 20 retail stores and conducted regular store visits to ensure visual standards were being met and provided feedback to store managers.Collaborate with regional and district managers to align visual strategies with marketing campaigns, promotions, and seasonal product launches.Negotiated premium product placements in high-traffic retail areas, driving sales and gross margins while boosting product visibility and consumer engagement.Managed budgets, conducted performance audits and collaborated with buying and planning teams to forecast new product launches and ensure alignment with merchandising goalsAnalyzed sales performance, competitor strategies, and market trends to adjust visual layouts and optimize product placement. Show less

• 

  The Crown Affair

  Jan 2015 - Nov 2024

  Event Manager

  Planned, organized, and executed 50+ high-profile events annually, specializing in corporate events, private parties, weddings, fundraisers, charity galas, and community gatherings, customizing each event to meet client-specific objectives.Oversaw all event logistics, including venue selection, contract negotiations, vendor management, catering, audiovisual coordination, transportation, and on-site execution, ensuring seamless event experiences.Developed and implemented strategic marketing campaigns, leveraging social media, email marketing, and promotional materials to maximize event visibility and attendance.Collaborated with clients to define event goals, objectives, and key performance indicators (KPIs), ensuring every detail aligned with their vision and expectations.Led and managed event staff, providing direction, training, and on-site coordination to ensure efficient operations and exceptional guest experiences. Show less

• 

  Peach Media Holdings

  Jan 2018 - Oct 2019

  Sales & Event Manager

  Managed a portfolio of 50+ accounts, consistently exceeding sales targets and driving 150% year-over-year revenue growth through strategic account management and client retention.Prospected, identified, and closed new sales opportunities, resulting in a 400% increase in customer acquisition within assigned territories.Planned, coordinated, and executed high-impact events with budgets up to $5 million, ensuring cost-effective execution and maximum ROI.Led contract negotiations and vendor management, securing optimal pricing and service agreements for venues, catering, AV equipment, and entertainment.Developed and managed multi-channel advertising campaigns across print, digital, and social media, collaborating with marketing and product teams to ensure brand alignment and customer engagement. Show less

• 

  Core

  Jul 2020 - Dec 2024

  Directed and led cross-functional teams of 40+ professionals in the successful execution of public health initiatives, focusing on infectious disease interventions and emergency response, while managing budgets ranging from $500K to $44M.Developed, implemented, and optimized detailed project plans, including timeline management, resource allocation, risk assessment, and financial oversight, ensuring on-time and within-budget delivery.Forged strong partnerships with stakeholders, including government agencies, foundations, and corporate sponsors, securing $5M+ in grants and funding to drive project growth and sustainability.Led stakeholder communications, facilitating collaboration, addressing concerns, and ensuring project objectives align with organizational priorities.Conducted post-project analysis, documenting key insights and lessons learned, driving process improvements and operational efficiencies for future initiatives. Show less Led a high-impact digital campaign with a $3M budget, overseeing strategic planning, execution, and performance optimization to maximize reach, engagement, and ROI.Managed and optimized social media platforms, engaging multimedia content for web, newsletters, and email campaigns, conducting in-depth audits, competitor analysis, and trend monitoring to refine strategies and enhance audience engagement.Defined and tracked key performance indicators (KPIs), delivering detailed monthly reports with data-driven insights and actionable recommendations for continuous improvement.Collaborated with cross-functional teams to develop integrated digital marketing plans, driving targeted traffic, brand awareness, and stakeholder engagement.Contributed to content creation through graphic design, photography and videography, enhancing engagement, storytelling, and customer experience across digital channels. Show less

  • Project Manager

    Jul 2020 - Dec 2024

  • Communication and Social Media Manager

    Jul 2020 - Jan 2022