Deep Enrich
Amanda cosco
7000 followersTimeline
About me
Communications Expert Focused on Emerging Technologies | Beauty and Fashion Futurist & Founder of Electric Runway | Marketing for Startups
Education
York university
2006 - 2009B.a. english and professional writingActivities and Societies: - Published in campus newspaper & MacMedia Magazine Graduated Suma Cum Laude (with highest honours) from York University's honours program in English & professional writing. During this time, I excelled in English courses concerning feminist theory, women's writing and Canadian literature. I specialised in the periodical stream of York's professional writing program to gain experience in areas of copyediting, fact-checking, query writing, feature writing, creative writing, and interviewing.
Ocad university
2014 - 2015Certificate of digital media skills photography, videography, audio engineeringAfter completing two degrees in higher education, I returned to school part-time at the Ontario College of Art and Design (OCAD University) to upgrade my digital media skills. My focus was learning the Adobe Suite, from editing photos in Photoshop to mixing audio in Audition to piecing together interesting narratives in Premiere Pro. While university trained me to think critically and sharpened my writing skills, I wanted to be able to tell more dynamic multimedia stories. This degree enabled… Show more After completing two degrees in higher education, I returned to school part-time at the Ontario College of Art and Design (OCAD University) to upgrade my digital media skills. My focus was learning the Adobe Suite, from editing photos in Photoshop to mixing audio in Audition to piecing together interesting narratives in Premiere Pro. While university trained me to think critically and sharpened my writing skills, I wanted to be able to tell more dynamic multimedia stories. This degree enabled me to start my own fashion tech podcast and YouTube channel, which sets me apart from other storytellers in this space. Show less
Ryerson university
2010 - 2011M.a. literatures of modernity (english literature)Activities and Societies: Named graduate representative for Literatures of Modernity Program; served as rep from September 2010- April 2011. During this twelve-month master's program, I gravitated towards classes concerning rhetoric, visual culture, and body politics. My research focused on feminist theory in literature, with specific concern for food-writing, women's writing, and the female body across 19th- and 20th-century literature. In fulfilment of the program's requirements, I authored a thesis paper investigating the metaphor of hunger in contemporary Canadian women's writing, with a specific focus on Margaret Atwood's "The… Show more During this twelve-month master's program, I gravitated towards classes concerning rhetoric, visual culture, and body politics. My research focused on feminist theory in literature, with specific concern for food-writing, women's writing, and the female body across 19th- and 20th-century literature. In fulfilment of the program's requirements, I authored a thesis paper investigating the metaphor of hunger in contemporary Canadian women's writing, with a specific focus on Margaret Atwood's "The Edible Woman." While many have written about Atwood's highly experimental, post-modern novel, I found scholarly readings provided thus far were insufficient in accounting for the text's ending. By employing theories of embodiment, I offer that Atwood writes the female body as an inscribed surface of events—a space on which the cultural codes of capitalism are written—as well as a site for revolt—a space capable of rejecting socially delineated gender roles and rebelling against abject femininity. Show less
Experience
Ryerson university
Jan 2009 - Jan 2010In the fall/winter of 2010, I was a grader and exam invigilator at Ryerson University for "ENG 520: The Language of Persuasion," an undergraduate course directed by Associate Professor Stuart Murray. During this time, I worked closely with Dr. Murray in developing reading list and syllabus for course. I marked student's abstracts, close-reading exercises and essays for grammar, style, and rhetoric, and was responsible for communicating written feedback. I also administered and supervised the course's final exam. This position was held while obtaining my master's degree in Ryerson's Literatures of Modernity Program. Show less While obtaining my master's degree at Ryerson University, I served as a research assistant to Dr. Andrew O'Malley, the acting Director of Graduate Studies for the Literatures of Modernity Program. Dr. O'Malley was at the time writing a book on Robinson Crusoe in the context of his scholarship on children's literature and popular culture. I was responsible for sorting through the catalog of the British Library—the largest library in the world—for materials relevant to the research project, including sourcing any parodies, abridgments, adaptations, and interpretations of Robinson Crusoe. This was no small task, as the Robinson Crusoe myth is one of the most widely reworked stories in English literature. I then organized, prioritized, and cross-referenced all materials by call number to help prepare Dr. O'Malley for his on-site research trip to England. Upon his return, I further assisted his research by surveying theoretical positions on the concept of nostalgia as it connects to popular culture and children's literature. All materials were presented in 40-page synopsis package for Dr. O'Malley to review. Show less
Grader / Exam Invigilator
Jan 2010 - Jan 2010Research Assistant
Jan 2009 - Jan 2010
Toronto coffee shops
Jan 2010 - Jan 2011BloggerAs a contract writer for Toronto Coffee Shops, an online cultural catalog of Toronto’s many independent cafes, I was responsible for visiting cafes, sampling coffee, and writing about it. Seeing as I love coffee, this was pretty much the best gig ever! I interviewed baristas and cafe owners and then prepared same-day posts for publishing.
The social times (media bistro)
Jan 2011 - Dec 2011Digital journalistThe Social Times, a division of Media Bistro, is an online publication focused on social media news. I started as an entry-level blogger and worked my way up to feature writer. My work examined the innovative and artistic ways people engaged with new media platforms, tapping into "digital culture" before the phrase was popular.
Contra magazine
Jan 2011 - Jun 2011Blogger (internship)For six months in 2011, I cut my teeth interning at Contra Magazine, an online publication for the creative class. Reporting to the editor, I curated and created daily blog posts featuring the trendiest moves in counter-culture. During that year my work focused on men's fashion, indie music, and street art.
Tc transcontinental
Jan 2011 - Jun 2011Writer / blogger (internship)Interning at Woman.ca, an online lifestyle magazine for women, I was tasked with preparing daily blog posts on beauty, fashion, arts, and culture in the tone and style of the magazine. I also covered various Toronto culture events for the magazine, including the Warner Brother's Awards, the LCBO Classic Cocktail event, and Toronto LG Fashion Week. The highlight of this experience for me was interviewing Canadian playwright Djanet Sears for Black History Month.
Crescent design group
May 2011 - May 2014Resident writer, content manager & head of social mediaCrescent Group is a multidisciplinary creative agency focused on not-for-profit communications and marketing for social good. Clients include the Ontario Government, the Canadian Cancer Society, Children's Wish Foundation, CSA Group, OMERS, SOCAN, and more. As the resident writer, I was responsible everything word-related, including copywriting, editing, brand blogging, and more. As the content manager, I ensured quality across all communications points, and as the head of social media I established and grew the agency's presence on social media platforms. Show less
Girl about toronto multimedia
Jan 2012 - Feb 2020Brand strategistWhat started as a lifestyle blog and passion project to claim a city evolved into an agency offering content, coverage, video, + social media services for brands. Today, Girl About Toronto Multimedia operates as a boutique studio with a mission to help great businesses small and large navigate the ever-changing world of digital media and tell their story online.
/newsrooms
May 2013 - Dec 2015Multimedia journalist/newsrooms is a network of journalists, photographers, videographers, editors and other creatives dedicated to providing content marketing and social media coverage for brands. As a multimedia journalist, I help /newsrooms execute on a variety of content and coverage projects as needed.
Ryerson university
Jan 2014 - Jan 2015Digital strategist + social media research assistantReporting to the Dean, I assisted in developing the overarching digital strategy for Ryerson University's Faculty of Arts.
Modern literature & culture research centre
Jan 2014 - Jan 2015Digital culture researcher & social media coordinatorHoused in the Faculty of Arts at Ryerson University, the Modern Literature and Culture Research Centre (MLC) is dedicated to researching literary and cultural production in the modernist period (1880 to 1940). The centre’s director, Dr. Irene Gammel, is the Canada Research Chair in Modern Literature and Culture. Dr. Gammel has a penchant for uncovering history’s unsung heroines, such as Canadian author Lucy Maud Montgomery, performance artist and mother of Dada Elsa von Freytag-Loringhoven, and most recently, Canadian war painter Mary Riter Hamilton.My role at the centre focused on digital strategy and research mobilization, including coordinating communications and managing social media touch-points with aims of building the centre’s online profile and attracting scholars and students from across Canada. Show less
Girl about toronto tv
Jun 2014 - Jun 2015Co-host & videographerGirl About Toronto TV—an extension of the Girl About Toronto brand—was a YouTube series covering Toronto's vibrant arts and culture scene in collaboration with fellow reporter Jasmine Pazzano. Video samples below.
Electric runway
Jul 2015 - nowFounderElectric Runway is an ongoing multimedia project documenting how technology is transforming the $3 trillion fashion industry around the world. Amanda has produced a variety of cultural content that ladders up to this editorial vision, from podcasts to videos to in-person runway shows and thought leadership events. She has been recognized as a thought-leader on the future of fashion.Through Electric Runway, Amanda has reported from the front lines of every stage of the fashion supply chain, from garment factories in Bangladesh to runway shows in Moscow. Amanda has presented as a keynote speaker to several international delegations on fashion innovation all over the world, including the United States, Estonia, Berlin, Barcelona, Finland, Hong Kong, and Manila. Show less
Modiface
Feb 2020 - May 2020Marketing directorModiFace is the leading provider of Augmented Reality technology for the beauty industry.
Halt ai
Jan 2021 - Dec 2022Co-founder and chief marketing officerHALT AI is a startup I founded with Professor Parham Aarabi of the University of Toronto. HALT AI started out on a mission to detect bias in algorithms. For this work, we received recognition from Twitter, Wired, CBC, CNBC, Engadget, and more. Later, we pivoted to using facial recognition and machine learning to audit the diversity of visual content so brand managers and marketing teams could get an aerial, 360-degree view of exactly who is in their advertising to uplevel their diversity, equity, and inclusion efforts. At the end of 2022, we sold the data from HALT AI to a Fortune 500 global beauty brand and an American multinational technology company. Show less
Pre
May 2024 - nowDirector of marketing & client relationsPre’s mission is to help brands model, simulate, analyze, and optimize their eCommerce sites in minutes using millions of AI-generated virtual shoppers so they can pilot new website ideas 1,000 x faster than traditional A-B testing.
Licenses & Certifications
- View certificate
Certificate in digital media skills
Ocad universitySept 2014
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