Experience

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  Ad sherlock

  Jan 2020 - now

  Efficient and deployable click fraud detection for mobile applications

  Developed Ad-Sherlock, an advanced Deep Learning model designed to combat the increasing challenge of click-fraud in mobile advertising. As mobile app usage grows exponentially, click-fraud—where automated bots generate false ad clicks—has become a significant issue, misleading advertisers and inflating engagement metrics. This project aimed to ensure the integrity of mobile advertising platforms by accurately detecting and preventing fraudulent activities.