
Daniela Cantusio
Trainee

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About me
Product Manager | Retention Strategist | Digital Marketing & Analytics
Education

Tera
2020 - 2020Digital Marketing & GrowthCourse focused on Agile Marketing, data culture, retention and prioritizationbased on the consumer journey and Growth technologies

London School of Business and Finance LSBF
2015 - 2015Post-Graduate Certificate Management
FACAMP - Faculdades de Campinas
2011 - 2014Graduation Business Administration
FGV Educação Executiva
2023 - 2024Marketing Analytics
Tera
2018 - 2018Digital Product Leadership Information TechnologyActivities and Societies: Development of a transformative education initiative to impact as many young individuals as possible, fostering professional fulfillment. Course covering the fundamentals of product management, market fit, digital product design, business fundamentals, metrics and communication & leadership
Experience

Tradeworks Logística e Comércio Exterior
Jan 2010 - Feb 2010TraineeSummer internship focused on personal/ professional development, passing through all the different areas of the company.

Weme
Apr 2014 - Nov 2014TraineeBrand consulting and communication. Responsible for controlling accounts payable / accounts receivable and billing and for leading the process improvement project in the organization providing new processes mapped using the flowchart as a tool.

Blue Consultoria
Nov 2014 - May 2015ConsultantStrategic consulting focused on organizational change. Responsible for customer relationship management and strategic planning. Work specializing in process improvement and digital media management of the company.

KPMG
Mar 2016 - Oct 2017Supply Chain Consultant• Project monitoring for logistics and inventory diagnostics and process improvement. • Implemented the e-procurement tool, Coupa, for a client, conducting training for Coupa users in Mexico. • Expertise in the pharmaceutical, retail, telecommunications sectors, and the Food Service market in Brazil

Bip Brasil - Business Integration Partners
Oct 2017 - Apr 2019Business Process Consultant• Supported the process of consolidating the Online and Offline operations of a large Brazilian retailer. Responsible for the development of test scenarios, user training, and assisted operation. • Evaluation of the value proposition of sales channels for home gas distribution to identify unseen potential through new channels using Growth Hacking methodology.

Intelipost
Apr 2019 - Nov 2020Product Owner• Acting as the Product Owner for the frontend and backend teams of the Freight Quotation squad, responsible for features related to freight table uploads and quotation rules.• Managing product improvement requests, prioritizing resources, defining roadmaps, and efficiently managing the backlog, bridging the gap between business needs and product development.• Spearheaded the launch of a feature to assist shippers in updating their freight tables, ensuring greater agility in the process.

Enjoei
Nov 2020 - Sept 2021Product Manager• Responsible for leading the evolution of features related to sellers on the platform.• Integrated two new carriers to streamline the delivery process, creating tools to offer more cost-effective, efficient, and convenient delivery methods.• Introduced the Pick-Up & Drop-Off concept for sellers and the possibility of generating QR codes for merchandise shipping, reducing sellers' dependence on label generation through physical printing.

Pier
Sept 2021 - Dec 2022Product Manager• Successfully led the launch of third-party damage coverage in auto insurance, overseeing the end-to-end product development process (from discovery to delivery).• Post-launch, responsible for success tracking, analyzing conversion rates, and subsequently monitoring the product-market fit (PMF) of the coverage.• Transitioning to the Satisfaction and Retention squad, specialized in reducing churn for both Auto and Smartphone coverage, and closely monitored daily product KPIs with a focus on user retention. Show less

Firstbase
Dec 2022 - Aug 2023Senior Product Manager• Responsible for monitoring retention metrics, with a primary focus on reducing churn and improving NPS.• Conducted an in-depth NPS analysis to identify product improvement areas, resulting in a comprehensive report with timeline analysis and consolidation of initiatives to enhance the rate.• Spearheaded the launch of a new self-help feature for Enterprise clients (non-U.S. residents) to streamline the submission of their forms (5472 and 1120) during Tax Season more efficiently.• Collaborated with other Product Managers and company stakeholders for strategic alignment, demand coordination, and product metric alignment. Show less

Inventa
Apr 2024 - Sept 2024Senior Product Manager• Responsible for the Sales Enablement squad, ensuring customers have the necessary tools to maximize sales conversion.• Participated in the strategic definition of OKRs (Objectives and Key Results) and the creation of the product roadmap.• Led the launch of new features within the platform to enhance user experience and increase conversion of quotations to orders.

Gipsyy
Oct 2024 - nowProduct
Licenses & Certifications
- View certificate

Marketing Analytics: Estratégias e Táticas para o Crescimento
FUNDAÇÃO GETULIO VARGASJan 2024
Volunteer Experience
Líder de projetos
Issued by Enactus FACAMP on Oct 2012
Associated with Daniela CantusioVoluntária
Issued by ONG Sonhar Acordado on Dec 2009
Associated with Daniela Cantusio
Languages
- enEnglish
- geGerman
- spSpanish
- poPortuguese
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