Victor Adada

Experience

• 

  East African Breweries Ltd

  Apr 2012 - Jun 2015

  • Co-ordinated and supervised Field Retails sales and collection activities while implementing and upholding the company’s sales policies and strategies• Regularly visited distributors, wholesalers and retailers’ locations to ensure maximum satisfaction as well as negotiate prices, credit terms and sales contracts• Gathered and analysed market intelligence reports and kept the business informed• Advised clients and potential customers on opportunities and developments• Maintained an effective network of contacts across bars, stockists and distributors of EABL products• Prepared detailed monthly reports including recommendations for submission to the Head Office. Show less

  • TRADE MANAGEMENT REP-PREMIUM TRADE

    Apr 2013 - Jun 2015

  • Trade Development

    Apr 2012 - Apr 2014
• 

  Diageo

  Sept 2016 - Jun 2018

  Key Accounts Manager

  KEY ACHIEVEMENTS• Fully accountable for managing a key distributor account with a turnover of KES 2 billion a month • Excelled in cultivating productive customer relationships within the assigned areas whilst delivering accounts’ growth in sales & profit base as per the company’s set budgets and targets• Effectively utilised data, past learning points and industry best practice while collaborating with customer marketing and brand managers to develop successful activation programs for customers• Commendably balanced short and long-term performance goals in planning, execution and evaluation of activity by developing an in depth understanding of where and how to target trade investments and maximize ROI whilst delivering for the customerRESPONSIBILITIES• Supported and developed key relational and commercial agendas with customers• Defined and delivered key accounts business plans while developing strategies for implementation around a total alcohol, one portfolio approach• Managed A&P budgets, product mixes, and collected sales information from each account• Actively sort to Identify new business opportunities to win new customers• Analysed market trends, consumer preferences and provided valuable insights to marketing teams • Managed distributors to deliver on reserve brands Show less

• 

  East African Breweries PLC (EABL)

  Jun 2018 - now

  KEY ACHIEVEMENTS• Successfully delivering world class collaborative customer partnerships & strategies including winning the biggest ever contract with the biggest on-trade chain in Nairobi (27 outlets) • Renowned for effectively driving relational and commercial agendas with customers with a key focus of delivering breakthrough business performances whilst improving overall customer management capabilities • Actively identifying and managing brand distribution opportunities & events as well as coordinating experiential events to build Reserve brand’s equity• Achieving the highest execution standards across all channels RESPONSIBILITIES• Developing and managing productive end-to-end relationships via a cross functional network within Diageo and the customer base• Deriving and applying facts & data to facilitate and foster data-based decision making, planning and performance measurement while taking corrective action where necessary • Actively contributing to shopper and category insights with a key focus of developing powerful and breakthrough category strategies • Developing business forecasts through effective demand planning and resource monitoring as well as evaluating & advising on Brand/Customer volumes, trends and dynamics with the objective of continuous growth within the business line Show less

  • Shopper Marketing manager- Tusker Cider and Balozi Lager

    Oct 2022 - now

  • Shopper Marketing Manager- Guinness TM

    Mar 2021 - Oct 2022

  • Shopper Manager – Portfolio & Value Beer, Customer Marketing

    Dec 2020 - Mar 2021

  • Reserve Accounts Manager

    Jun 2018 - Dec 2020