Stephanie Schwartz

Experience

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  Nationwide Insurance

  May 2005 - Oct 2011

  Marketing Director, Media & Promotions

  • Oversaw and evolved B2C media strategies, promotional plans, and channel allocation. Developed and optimized a $185M national media budget across the product portfolio.• Provided coaching and mentorship for a team of three and managed relationships with five outside advertising agencies.• Increased calls by 400%, trimmed costs by 350%, and elevated brand awareness by five percentage points.• Developed groundbreaking NASCAR.com partnership exceeding brand awareness and lead generation goals by 150%. Show less

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  Nationwide Financial

  Sept 2011 - Jul 2019

  • Devised a business strategy leveraging data-driven insights in partnership with sales that drove a 28% increase in lead and a 10% increase in life insurance quotes.• Led the demand generation strategy for two major product launches, increasing lead generation by 16%.• Managed a $2M budget and optimized spend and creative across SEM, paid social, and influencer channels.• Introduced Salesforce Marketing Cloud CRM, which increased purchase rates by 26%, and automated marketing activities throughout the sales funnel, reducing manual processes by 35%. Show less

  • Senior Product Marketing Consultant—Nationwide Financial Direct-to-Consumer Life Insurance

    May 2017 - Jul 2019

  • B2B Senior Brand Marketing Consultant—Nationwide Financial Brand Experience

    Sept 2011 - May 2017
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  Nationwide

  Jul 2019 - Mar 2022

  Innovation & New Product Marketing Director

  • Joined startup business and implemented a test-and-learn-based product launch plan, leading to a 10X increase in conversion and a 2X reduction in CAC.• Developed a TAM analysis framework that integrated customer segmentation and personas, enabling targeted marketing efforts and increasing lead conversion rates by 10x.• Conducted research and developed the value proposition and go-to-market strategy, generating 300% revenue growth.• Optimized SEO, resulting in a 50% increase in organic search ranking and a 30% increase in organic traffic.• Mapped customer journeys, re-engineering processes, and utilizing customer feedback to optimize the end-to-end experience, achieving a 46% increase in customer satisfaction and a 400% increase in repeat usage.• Defined requirements for new reporting dashboards, enabling robust performance tracking of KPIs and business outcomes. Show less

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  Huntington National Bank

  Mar 2022 - May 2024

  Director of Lifecycle Marketing

  • Revamped customer engagement strategies, reducing friction and enhancing personalization, which led to a 12% increase in repeat completed onboarding actions.• Architected a financial business case and strategic roadmap that improved marketing technology and personalization capabilities, leading to a projected 96% ROI.• Established the Lifecycle Marketing function and created programs that increased customer engagement and loyalty, drove a 20% rise in log-ins, and boosted transactions among previously disengaged customers by 150%.• Headed a team of strategists to create and execute marketing strategies, surpassing goals by 10%.• Fostered cross-functional collaboration to support innovation efforts and develop new value propositions.• Partnered with Finance to build monthly reports tracking KPIs, customer lifetime value, and business outcomes. Show less