Tricia Cheng

Experience

• 

  Mediacorp Studios Pte Ltd

  Jul 2011 - Apr 2012

  Human Resource Assistant

  • Assisted with meetings & presentations preparation within L&D department• Support in logistics & administrative tasks• Event secretariat for HR department events• Providing manager with comprehensive administrative support in coordinating Mediacorp training programmes & initiatives

• 

  WingTai Holding Limited, TOPSHOP

  Nov 2013 - Oct 2015

  Part-time Assistant Stylist

  • Mannequin styling• Regular retail operations• Responsible for assisting Senior Stylist for accessorizing & styling seasonal clothing lines for sharing on TOPSHOP social media platform•Participate in projects assigned by floor manager (E.g. Fashion, beauty moodboards inspiration for internal use, trend styling, assist in modelstore)• Any ad-hoc duties assigned by floor manager

• 

  PEDRO

  Nov 2015 - Dec 2021

  • Planning, executing & optimizing traffic growth and marketing campaigns strategies via paid channels such as Facebook, Google ads, affiliate marketing campaigns, email marketing to drive relevant traffic and drive conversions to PEDRO official website.• Tracking & analyzing traffic data using Google Analytics, and make recommendations to increase traffic & awareness.• Identifies trends and insights and optimize spending and performance based on the insights.• Track, collect and analyze weekly/monthly traffic and campaign reports, outlining progress against KPI objectives.• Identify and recruit new affiliates through affiliate network platforms. (Rakuten, Optimize).• Develop marketing and promotional plans for various affiliate partners to drive revenue & traffic to website.• Negotiate and manage commission structures for different affiliate partners.• Monitor affiliate activities, analyze performance, identify areas of improvement, and recommend ways to grow revenue and increase affiliate profitability performance.• Collect and analyze reports for metrics such as number of affiliate partners recruited, conversion rates, number of conversions generated per affiliate, etc.• Identify influencers for brand campaigns that maximize ROI/traffic and achieve campaign KPIs.• Influencer outreach, negotiation and contracting to ensure an optimal outcome for the brand.• Compile, analyze and asses the performance of influencer campaigns for strategic decisions and improvements.• Budget planning & forecasting for e-commerce marketing channels. Show less •Develop & execute CRM campaigns from start to end, including data segmentation, creative development, execution of campaigns via channels such as email (Mailchimp), digitalchannels (Facebook).• Plan & execute targeted CRM campaigns with corporate marketing & sales team.• Analyzing & report on targeted CRM campaign performance reports.Liaising with IT team for matters related to running of CRM campaigns, & members' dataaccuracy.• Budget planning for e-commerce marketing channels.In-charge of overall website translation (weekly content title translations & ad-hoc copywriting) from English to Taiwan Chinese.• Perform any ad-hoc duties assigned. Show less • Coordinated & tracking of parcels to & from customers by liaising with external delivery service vendors.• Addressed customer complaints & mitigated dissatisfaction by employing timely & effective solutions via multiple channels. (Such as emails, livechat, social media platforms).• Handled all customer relations issues in accordance with company policies.• Set SOP for customer service team (E.g. Service Recovery Guidelines, CS Platforms user guide, Guidelines for handling customers for different feedback)• Liaising with internal stakeholders such as inventory & order fulfillment team to meet customer needs.•Perform any ad-hoc duties assigned Show less

  • Senior Digital Marketing Associate - PEDROSHOES.com

    Nov 2019 - Dec 2021

  • Digital Marketing Associate

    Nov 2017 - Nov 2019

  • Customer Service Associate

    Nov 2015 - Nov 2017
• 

  Acceleration Partners

  Jan 2022 - now

  Senior Associate, Affiliate Marketing