
Luca Tafuro

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About me
Product Owner @ Edenred | Certified Associate in Project Management (CAPM)®
Education

Università Cattolica del Sacro Cuore
2018 - 2020Laurea Magistrale LM Management per l'impresa 110/110 e LodeMajor courses: Analisi di mercato; Project management; Sistemi informativi a supporto delle decisioni aziendali; Trade marketing & service management; Corporate strategy; Metodi quantitativi per il management

Università di Bologna
2015 - 2018Laurea triennale in Scienze Economiche Economia e commercio 101/110Major courses: Strategia d'azienda - Marketing - Finanza - Marketing e gestione dei prodotti agroalimentari - Programmazione e controllo - Statistica
Experience

BTO Research
Dec 2020 - Nov 2024Responsibilities and Achievements:Omnichannel Project Specialist:• Successfully delivered several end-to-end omnichannel projects, adhering to project timelines and budget constraints, expanding the company's service portfolio across the world.• Designed and implemented cutting-edge purchasing solutions aligned with market standards to enhance customer experience (CX).• Continuously improved the customer journey, ensuring a seamless shopping experience across all touchpoints.• Proactively addressed (potential) issues, contributing to the smooth execution and timely delivery of diverse digital initiatives. Show less Responsibilities and Achievements:Omnichannel Project Specialist:• Successfully delivered several end-to-end omnichannel projects, expanding the company's service portfolio across EMEA, NA, and ANZ regions.• Designed and implemented cutting-edge purchasing solutions aligned with market standards to enhance customer experience (CX).• Continuously improved the customer journey, ensuring a seamless shopping experience across all touchpoints.Hybrid Cloud Demand and Reporting Governance & PMO:• Played a pivotal role in the company’s cloud transformation journey by promoting the cloud service portfolio and addressing demands from global subsidiaries.• Managed comprehensive reporting on cloud adoption and usage, collecting and analyzing weekly and monthly data to monitor and control achievements effectively.• Facilitated strategic decision-making by providing detailed insights into cloud service performance and adoption metrics.eCommerce Merchandising:• Analyzed e-commerce sales performance to identify key insights on product performance and market trends.• Adjusted third-party marketplace assortments based on performance data to optimize sales and meet market demands.• Collaborated with cross-functional teams to align merchandising strategies with overall business goals. Show less
Senior Project Analyst
Jun 2024 - Nov 2024Project Analyst
Dec 2020 - Jun 2024

Edenred Italia
Nov 2024 - nowProduct Owner
Licenses & Certifications
- View certificate

McKinsey Forward Program
McKinsey ForwardJul 2024 - View certificate

Google Digital Training - Fundamentals of Digital marketing
GoogleApr 2020 
Google Analytics for Beginners
GoogleApr 2020- View certificate

Certified Associate in Project Management (CAPM)®
Project Management InstituteMay 2022 - View certificate

Generative AI Overview for Project Managers
Project Management InstituteSept 2024
Languages
- spSpanish
- enEnglish
- itItalian
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