Ashley Horne

Experience

• 

  Pinnacle

  Aug 2010 - Dec 2013

  Brand Manager

  • Developed and executed the strategy of all corporate marketing and branding efforts.• Designed marketing materials including brochures, tradeshow displays, newsletters, and custom promotional products as well as website design to align with the company’s unique brand and messaging.• Developed and coordinated successful creative marketing campaigns such as launching an industry news website and helping to develop professional training programs that found new ways of reaching Pinnacle’s niche target audience. • Maintained the organization of the Sales department by effectively communicating opportunities and marketing initiatives to the sales team, as well as transitioning leads into new business. • Responsible for coordinating and promoting international industry events. Show less

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  BrandExtract, LLC

  Dec 2013 - Apr 2018

  Senior Brand Manager

  • Managed all facets of client accounts including market research, strategy, campaign development, budgets, presentations for senior management, metrics reporting, and proposal development• Cultivated strong relationships with clients by demonstrating value, offering strategic guidance, maintaining consistent communication, and delivering measurable results• Developed comprehensive marketing plans and lead the implementation of integrated marketing programs designed to support the company’s unique business goals and strategic initiatives • Provided in-depth brand assessment audits utilizing market research, industry data, and qualitative findings to define a strong brand position and distinct creative expression• Managed brand launch events and brand activation programs• Designed both internal and external communications plans to effectively reach target audiences and achieve messaging goals through a mix of platforms and channels• Implemented digital marketing campaigns utilizing strong calls to action andeffective landing pages to drive conversions• Collaborated with multiple internal teams and third party vendors to producecreative materials Show less

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  EY

  May 2018 - now

  Alumni Relations Manager

  Alumni Relations Manager driving alumni engagement strategies in the US West Region to meet alumni objectives, cultivate critical relationships, and achieve positive impact across the firm’s brand in the market. • Develop alumni engagement plans to drive the firm's alumni relations strategy, with consideration of brand, culture, people, recruiting, external relationships, and business development• Build processes to enhance alumni communication and engagement between account/market segment teams and relevant alumni • Identify opportunities to strengthen brand awareness and market presence through partnerships, engagement opportunities, targeted communications, firm-hosted events, networks and community/civic relationships with alumni • Manage, track and monitor alumni expenditures to operate within approved guidelines and monitor return on investment • Oversee local alumni council strategy and implementation, including content and membership pipeline• Manage, maintain, and improve alumni data quality Show less